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Certified partners
Bumble put the first-date experience at the center of a paid campaign built on creators' real dates.
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Bumble is a dating and social networking app where women make the first move.
Industry: Consumer technology / Dating and social apps
Audience: Single adults aged 18 to 35 who are dating or open to meeting someone, and who tune out polished advertising.
Bumble needed an unconventional paid campaign with ads that felt like native social content.
inBeat sent creators on real first dates and had them document the experience, turning it into dynamic, genuine content.
A creator-led paid social campaign. inBeat developed the first-date concept, selected the creators and turned their real dates into ads for Bumble's paid campaign.
Live it, then film it. Dating app ads are crowded with glossy, aspirational imagery, so inBeat briefed creators to go on real, unconventional first dates and document them as they happened. The content stayed unscripted and looked like the rest of the feed, which is what the brief asked for.
inBeat ran the campaign end to end, from the first-date concept to creator selection. Each creator went on a real date and filmed it as it happened, without a script. That footage became the paid social ads Bumble ran, so every ad carried the feel of a creator's own post.
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