How Bumble showcased the first date experience in a paid advertisement campaign. 

The Challenge

Bumble needed to launch a an out-of-the box paid campaign, with ads that felt like native content.

The Solution

Collaborate with creators to document their first dates, and make a dynamic & genuine piece of content.


A series of ads that place the Bumble experience forward. 

Hook optimization

With each unique ad, inBeat tested multiple hooks (first seconds of the video) to identify winning formulas that stop the scroll & optimize conversions.

Start your influencer campaign today.

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