Consumer packaged goods need a very specific approach in email marketing.
Industry moves fast and email has to keep pace with promo calendars, seasonal product launches, retail windows, and the thousand tiny rules that make or break sell-through.
You want partners who understand pack sizes, replenishment cycles, coupons that clear compliance, and creativity that stays true to shelf and screen.
That’s where specialized agencies come in.
You can spend weeks trying to figure out which one gets it, or you can just start with this list.
Since only one in five (20%) CPG emails gets opened, you have to execute perfectly.
We’ve done the research, looked at the track records, and picked agencies that know exactly how to make CPG email campaigns perform.
In this article, you’ll find:
- Agencies with track records in driving CPG brand growth through email
- Key services that make them stand out in the inbox
- The reasons why each agency could be the right fit for you
Keep going and meet the agencies that know how to win in CPG inboxes.
PS: Want to see who’s crushing it in email across all industries? Our Top Email Marketing Agencies roundup is a good place to start.
TL;DR: Best Email Marketing Agencies For Consumer Packaged Goods
1. inBeat Agency: inBeat is the best overall agency for CPG brands. They offer top-tier email marketing with influencer, UGC, paid media, SEO, and SMS strategies. And, they deliver campaign strategy with up to 94% open rates and 36% conversions, plus multi-channel product movement at speed.
2. CPG.IO: CPG.IO offers end-to-end email marketing paired with seamless logistics execution. They're known for rapid product sell-outs and flawless fulfillment, with full integration across major email platforms.
3. Front Row: Front Row is a lifecycle-driven email marketing agency that is focused on retention. They use deep personalization, polished creative, and platform-agnostic execution to build lasting customer relationships.
4. SupplyDrop: SupplyDrop delivers high-impact email and SMS campaigns that drive up to 30% of online sales. And that is backed by founder-level CPG expertise and proven revenue lifts.
5. Booyah Advertising: They offer full-service email and CRM strategies supported by $100M+ media management experience, building first-party data pipelines, lifecycle flows, and disciplined A/B testing.
What Is an Email Marketing Agency?
An email marketing agency is a team that turns your subscriber list into a sales machine. They handle everything from strategy and creative to automation and performance tracking.
The best ones know how to mix a data-driven approach with storytelling, so every send feels personal and timely. They live inside the analytics, learning what your audience clicks, buys, and ignores.
They adapt quickly, shifting campaigns based on what works in the real world. Working with one means you get a partner fully invested in the results your emails bring.
So why does working with one matter even more in the CPG space?
That brings us to the next section:
Benefits of Hiring an Email Marketing Agency For Your CPG Brand
The right agency gives your email channel the kind of lift that shows up in revenue, retention, and reach:
You See Real ROI From Precision Targeting
In CPG, sending the same message to everyone is a fast track to wasted advertising spend.
A specialized agency knows how to segment based on buying patterns, demographics, and even seasonal consumer behavior. That means your budget is focused on the people most likely to buy now.
Done right, email pays: in retail, e-commerce, and consumer goods, every dollar spent on email marketing generates roughly $45 in revenue on average.
Agencies tap into this potential by using your customer and market data to identify high-value segments and tailor campaigns to those groups.
Over time, this compounds, turning each send into a measurable revenue driver you can point to in your next performance review.
You Recover Sales Lost to Abandoned Carts
Cart abandonment hits hard in CPG, especially for replenishable products where customers can switch brands with one click.
With rates climbing as high as 70%, leaving these shoppers unattended means losing a significant slice of revenue.
An email marketing agency closes that gap by building automated sequences that reach customers before they drift away, recovering 10-20% of those otherwise lost sales.
These messages go beyond generic reminders. They’re personalized with product recommendations, urgency cues, and offers that feel timed just right.
The goal is to reframe the purchase as an easy, immediate decision, pulling lost revenue back into your pipeline.
You Land in the Inbox Where Sales Happen
Almost 1 in 6 marketing emails fail to make it to the recipient’s inbox, so even the best creative fails if your messages land in spam. An email marketing agency manages deliverability like a science.
They handle authentication protocols like SPF, DKIM, and DMARC, maintain clean subscriber lists by removing inactive addresses, and manage send frequency to avoid spam triggers.
They also track bounce rates, complaint ratios, and inbox placement reports to catch deliverability issues before they damage performance.
In a market where promotions are time-sensitive, this attention to detail ensures your campaign reach matches your campaign intent.
You Automate Campaigns Without Losing the Human Touch
CPG email marketing thrives on timing: welcome flows, reorder reminders, and seasonal offers all need to hit exactly when customers are ready to act.
An agency sets up automated sequences that run in the background, freeing you to focus on bigger strategic moves.
These automations are built from behavioral triggers and purchase history, so messages feel relevant instead of robotic. And that relevance pays off, with automated emails generating up to 320% more revenue than non-automated campaigns.
The result is consistent sales activity without the constant grind of manual campaign building.
Now that the upside is clear, let’s look at the top CPG email marketing agencies delivering those results.
An In-Depth Look at the Leading CPG Email Marketing Agencies
Here’s your field guide to the leaders in CPG email, complete with positioning, capabilities, and outcomes they deliver:
1. inBeat
inBeat is a top email marketing agency for CPG brands, turning inboxes into consistent sales channels.
Their strategies drive product discovery, repeat purchases, and customer loyalty, all key to thriving in the competitive CPG space.
Here’s how they make it happen:
Every campaign feels personal. They create detailed customer segments based on purchase history, preferences, and seasonal buying patterns. Subject lines get tested for maximum opens, copy is tailored to inspire immediate action, and every send aligns with your product release cycles or promotions. Then they layer in advanced automations, A/B testing, and rapid reply management so no lead or loyal customer slips through. Weekly performance reviews ensure campaigns keep improving.
Take this campaign, for example:
A limited-edition CPG product drop went to 412 targeted customers and delivered a 94% open rate, 58% click rate, and 36% conversion rate. That translated into hundreds of units sold within days. The inBeat team manually handled 200+ replies, upsold related products, and maintained customer momentum until sellout.
But email is only part of the equation.
inBeat is also a leader in influencer marketing, and the best partner for increasing your brand presence through social media campaigns. They connect CPG brands with the most trusted content creators in food, beverage, beauty, and household product niches.
Their UGC (user-generated content) campaigns build trust and drive conversions, while social-first strategies amplify your reach across platforms.
They also run targeted paid advertising, craft organic SEO strategies, and develop SMS flows that push customer engagement beyond the inbox.
Whether you’re launching a new flavor, introducing a seasonal bundle, or pushing for shelf dominance, inBeat delivers measurable results across every channel.
Industries: Beauty, Mobile App, CPG and DTC brands, Retail, eCommerce, Agencies, Fashion, Food
Notable clients: New Balance, Deux par Deux, Linktree, Hopper, Nissan, Disney, Hurom
Key services:
- CPG-focused Email Marketing
- Email list building
- Digital Marketing
- CPG Marketing
- ABM Campaigns
- Link-Building
- Paid Media
- Social Media Marketing
- UGC Creation
- TikTok and Instagram Marketing & Advertising
- Micro-influencer Partnerships
- SEO Solutions
- Content Marketing Services
- Creative Production
- Brand Development
- Product Marketing
- Growth Marketing
- Lead Generation
Reason to work with inBeat: They deliver CPG email campaigns with customer engagement rates of up to 94% opens and 36% of conversions, backed by influencer and UGC strategies that move products quickly.
2. CPG.IO
CPG.IO delivers end-to-end email marketing for CPG brands, packaging strategy, copywriting, scheduling, implementation, and KPI tracking into one monthly service.
You get drip campaigns, newsletters, abandoned-cart reminders, and transactional emails, all executed with efficiency from start to finish.
Watch this video to get familiar with the company's workflow:
They integrate seamlessly with Customer.io, SendGrid, Mailchimp, Klaviyo, and Drip, giving you flexibility without sacrificing control.
Their track record includes selling out 24,000 units of a limited-edition spice blend in just 54 minutes through coordinated email blasts, custom packaging, and flawless fulfillment.
That launch also drove the brand’s highest-ever online sales day, with every order shipped within two days and zero downtime during traffic spikes.
Industries: CPG, Food & Beverage, Baby & Family Products, Pet Care, Household & Home Care, Health & Wellness
Notable clients: Boost, Calm, Hershey, Nestlé
Key services:
- Email strategy, newsletters, and automated flows (drip, abandoned cart, transactional)
- Digital marketing strategies
- eCommerce solutions
- Segmentation & personalization; A/B/multivariate testing
- Cross-platform, responsive email templates
- Deliverability, list building (Lead Gen SDK), and account/workflow management
- Live reporting and ROI tracking across channels
- Platform integrations: Klaviyo, Mailchimp, SendGrid, Customer.io, Drip
Reason to work with CPG.IO: Their ability to pair strategic email execution with logistics excellence delivered a 24,000-unit sell-out in under an hour without operational disruptions.
3. Front Row
Front Row Group focuses on retention with lifecycle-driven email strategies that include welcome series, post-purchase campaigns, win-back flows, and retention sequences designed to turn first-time buyers into loyal customers.
Segmentation and personalization draw from consumer behavior, purchase history, and engagement data. So the messages feel like one-to-one conversations.
As they put it:
“We understand that these industries are deeply personal - consumers aren’t just buying a product, they’re buying into a routine, lifestyle, or identity. Our emails reflect that.”
Creative execution gets equal weight, with polished design, compelling brand storytelling, and subject-line testing that transform each send into a brand moment.
On the tech side, they connect with Klaviyo, Attentive, Mailchimp, HubSpot, Salesforce Marketing Cloud, and more, so your stack stays intact while you refine data, triggers, and deliverability.
Industries: Beauty, Wellness, CPG
Notable clients: CLARINS, Covergirl, AVEDA, THESIS
Key services:
- Lifecycle email flows (welcome, post‑purchase, win‑back, retention)
- Deep segmentation & personalization based on consumer behavior and engagement
- Promotional and campaign calendars aligned with launches and seasonal moments
- Creative email design and copy tailored to brand voice
- Integration with platforms such as Klaviyo, Attentive, Mailchimp, HubSpot, Salesforce Marketing Cloud
- Data‑driven optimization including A/B testing, send‑time optimization, revenue‑centric reporting
- Paid advertising & social media marketing
- Digital advertising & social media strategies
Reason to work with Front Row Group: You get retention campaigns built on deep behavioral insights, elevated creative, and platform-agnostic execution that adapts to your systems.
4. SupplyDrop
Supply Drop Media drives serious revenue for CPG brands, with email and SMS strategies delivering up to 30% of total online sales.
Their track record includes a 64% year-over-year lift in BFCM email revenue, doubling revenue in just 30 days, and a 50x ROI on their email services.
They manage complete programs from strategy and calendar planning to flows, segmentation, and Klaviyo integration.
The team’s experience as CPG founders means every campaign is informed by a firsthand understanding of industry challenges and opportunities.
And with full-service execution coming in at less than the cost of one full-time hire, the value equation is hard to overlook.
Their clients’ feedback speaks for itself:
Industries: CPG, Beauty, Food & Beverage, Pet Products, Supplements, Fashion, Luxury Digital Products, eCommerce Marketing
Notable clients: Bossman, Kettle & Fire, Cup & Leaf
Key services:
- High-frequency email and SMS marketing campaigns
- Objection-based messaging blending direct response and branding
- Subscriber list building via optimized offers, copy, design, and micro‑conversions
- Full funnel approach to email and SMS: flows, calendars, segmentation, and automation
- Klaviyo (and similar platforms) management and setup
- Performance tracking tied directly to revenue outcomes
- Digital marketing strategies
- Consumer insights & market trends
- Performance advertising
Reason to work with Supply Drop Media: You get a proven partner delivering up to 30% of online sales through high-impact email and SMS, backed by founder-level CPG expertise.
5. Booyah Advertising
Booyah Advertising combines big-agency firepower with small-agency agility, and delivers tailored email and CRM strategies without the red tape.
Based in Denver, Colorado, the team builds first-party data pipelines, nurtures leads with precision, and increases retention through smart automation, disciplined A/B tests, and tight reporting.
Their email expertise runs end to end, from strategy and campaign execution to lifecycle workflows and template design, so each send feels intentional and tied to outcomes.
They cite that 44% of marketing professionals say email is their most effective channel, and they operate with that priority in mind.
With real, straightforward relationships at the core, Booyah manages over $100M in media and brings that cross-channel context into every CRM decision.
Industries: CPG across perishables, beauty, food, and beyond
Notable clients: Charlie's Soap, Dermalogica, Milani Cosmetics
Key services:
- Paid media across Google, TikTok, Instagram, Facebook, YouTube
- SEO & Content Marketing to amplify brand presence
- Amazon Advertising, DSP, SEO, and Marketplace Management
- Creative services: graphic design, web design, video production & editing, digital transformation, brand positioning
- Media buying & planning: programmatic, OTT, digital out-of-home, audio, native
- Email Marketing & SMS: strategy, campaign management, marketing automation, A/B testing, reporting & analysis, template design
Reason to work with Booyah Advertising: You get a team that manages over $100M in media and builds first-party data pipelines, lifecycle flows, and disciplined A/B testing.
6. Blue Wheel
Blue Wheel Media drives CPG revenue at scale, moving $1 billion+ in ecommerce for clients and running the journey from first click to final shipment.
The team spans marketplaces, paid ads, creative, influencer programs, plus email and SMS marketing inside a disciplined DTC toolkit.
Their program stands on three pillars: raise deliverability, build durable lifecycle infrastructure, and optimize customer lifetime value with clear metrics at each stage.
Execution is concrete: a 47-point workflow and deliverability audit, launch of 30+ lifecycle emails, 90% of your customer base actively receiving messages, and a 4% opt-in target for new subscribers.
Industries: CPG & Grocery, Beauty, Home Goods, Apparel & Footwear, Health & Fitness
Notable clients: KAO, Layer 8, PowerBlock, BondiBoost
Key services:
- Paid search and paid social media advertising across platforms like Meta, TikTok, Google
- Marketplace advertising, including Amazon-specific DSP and Ads
- Full-service marketplace management (catalog, warehousing, fulfillment, analytics)
- Creative services focused on making CPG products visually irresistible
- Influencer marketing across TikTok, Instagram, and other social platforms
- Brand strategy development
Reason to work with Blue Wheel: You get integrated email and SMS backed by a 47-point audit, 30+ lifecycle emails, 90% list activation, and a 4% opt-in target inside a $1 billion+ digital commerce engine.
7. DMi Partners
DMi brings full-service email strategy and execution to consumer brands. They cover subscriber list expansion, automation, personalization, cross-border programs, and design.
Their proprietary acquisition engine focuses on engaged subscribers with performance-based pricing at the center, so you pay for outcomes that matter.
The team is ESP agnostic and utilizes data-driven strategies. They pair automation with disciplined A/B testing and metrics mapped to KPIs and conversion goals.
Results back the claim:
- For Sargento, they generated 114,000 unique opens, hit open and click rates 2.2x and 1.5x above industry averages, and expanded subscribers from 80K to a new level of engagement.
- For Smithfield, they identified a 30-day engaged segment of ~16K, achieved a 51.35% open rate in testing, and grew that audience by 194% over nine months.
Industries: CPG, Food & Beverage, Travel & Hospitality, Tourism & Destinations, Media & Internet
Notable clients: Sargento, Smithfield, Avalon Flooring
Key services:
- Full-service email program strategy and management
- Subscriber list growth via proprietary, performance-priced acquisition
- Marketing automation: auditing, building, and testing trigger-based journeys
- Personalization driven by segment and tech-stack analysis
- Email design & development for on-brand campaigns
- Reporting against priority engagement and conversion KPIs
- Content marketing strategies
Reason to work with DMi Partners: You get a performance-priced partner that delivers 2.2x higher opens, 1.5x higher clicks, and audience gains of 194% in under a year.
8. PROS
PROS has been driving email marketing performance for over 15 years, powering e-commerce operations from focused 10-product stores to global catalogs with 100,000+ SKUs.
Their full-service offering covers custom campaign design, A/B and multivariate testing, analytics tracking across opens, clicks, bounces, and conversions, plus deliverability optimization.
Email sits alongside SEO, PPC, web development, and automation for a fully integrated digital approach.
Flexibility is central to their execution.
They integrate seamlessly with Shopify, Magento, WordPress, Klaviyo, Mailchimp, Omnisend, Justuno, HubSpot, Salesforce Pardot, as well as ERP systems like NetSuite and QuickBooks, keeping infrastructure aligned with your stack from day one.
Industries: CPG, Subscription-based businesses, Apparel & High-tech Retail, Health & Beauty, Automotive, Broader eCommerce segments
Notable clients: Nike, JIV Athletics, ShopMelissa
Key services:
- Comprehensive campaign management: brand development, design, launch, optimization, and deliverability improvements
- eCommerce integration across platforms, from small Shopify stores to enterprise-grade retail
- Cost-effective, scalable email programs targeting loyal engagement over volume
- Audience nurturing to build brand trust and customer retention
- Data-supported automation, A/B testing, and performance tracking
- Digital advertising
Reason to work with PROS: You get 15+ years of email expertise tied to platforms from Klaviyo to NetSuite, plus campaign design, testing, analytics, and deliverability that scale from 10 SKUs to 100,000+.
9. The Influence Agency
Beyond flashy packaging, The Influence Agency builds email strategies that mix storytelling with utility: personalized product suggestions, automated sends, and content people actually save.
Email sits inside a full CPG stack that includes influencer programs, content, social media, paid ads, SEO, and experiential activations, so brand and conversion move in sync.
The team is selective with clients and focuses on quality outcomes and creative that earns attention, proudly calling themselves “the best in the biz.”
They are ESP-flexible across Mailchimp, Constant Contact, Klaviyo, and MailerLite, which lets you match the tool to your stack.
Performance shows up in retail wins like 8x ROI, 1.3M impressions, and 67K+ engagements for Lowe’s, and that mix of utility plus craft is what carries from inbox to checkout.
Industries: CPG, Apparel, Health & Beauty, Education, Real Estate, Hospitality, Event, Music
Notable clients: Lowe’s, Warner Music, New Balance, Puma
Key services:
- Influencer partnerships
- Packaging design & product photography
- Combined organic and paid social media campaigns
- Social media strategies
- SEO to enhance brand visibility in search
- Paid media tailored for CPG needs
- Website design and development focused on conversion optimization
- CPG marketing
- Content marketing & social media marketing
- Media buying
Reason to work with The Influence Agency: You get email strategies, layered into a multi-channel CPG program that spans influencer marketing, paid media, and content production.
10. High Impact Marketing
High Impact Marketing turns Klaviyo into a profit engine for wellness and functional CPG brands, steering clear of spammy discounts and generic copy.
Founded by Trevor Halstead, who scaled a SaaS startup to an eight-figure ARR using email-first strategies, the agency’s approach is proven in high-performance environments.
Their “High Impact System” blends transparent communication, scalable design templates, and a clean, reusable Klaviyo infrastructure that’s built once and used indefinitely.
Lifecycle flows, from onboarding to win-back and churn prevention, are engineered for sustained retention.
Ongoing monthly campaigns, deliverability monitoring, retention audits, and reporting are baked into the process as core elements.
Industries: DTC Wellness, Functional CPG
Notable clients: n/a
Key services:
- Klaviyo email systems: ESP migrations, audits, clean infrastructure
- Lifecycle & email marketing: automated flows, campaign calendars, deliverability care
- Retention strategy: churn prevention, upsell/cross-sell flows, behavioral segmentation
- Analytics & reporting: KPI tracking, dashboards, testing frameworks
Reason to work with High Impact Marketing: You get a Klaviyo program engineered for retention and revenue by a founder who scaled to an eight-figure ARR with these same strategies.
How to Pick a Top-Tier Email Agency for Your CPG Business
Keep this list handy when you’re shortlisting; it sharpens questions and speeds up due diligence.
Prioritize CPG Playbooks Over Generic Tactics
Category nuance matters in email more than most channels.
For 69% of consumers globally, email tops the list for brand communications, so partnering with a team that has real CPG muscle cuts ramp time and lifts revenue faster.
That directly affects repeat rate, basket size, and the speed of cash in the door.
Proof check: ask for live examples of replenishment flows keyed to median days between purchases, retailer-specific modules, and launch ladders for flavors or SKUs.
Ask for trial-to-repeat conversion data and cohort LTV curves.
Red flags include newsletter-first roadmaps, B2B nurture templates passed off as CPG strategy, and case studies that skip retention metrics.
Demand Ethical Standards That Protect Your Brand
CPG email touches regulated data, brand reputation, and customer trust, so cutting corners can tank both performance and credibility.
An ethical agency plays inside data privacy laws, permission standards, and platform rules, which keeps deliverability steady and legal risk out of your forecast.
Proof check: confirm GDPR and CAN-SPAM compliance procedures, preference center builds, and opt-in records. Each separate email that violates CAN-SPAM can trigger penalties up to $53,088 from the FTC, so weak consent hygiene can get very expensive.
Red flags include aggressive opt-in incentives without clear consent, sending without verified addresses, or tactics that spike short-term clicks but erode brand equity.
Look For a Toolkit and Certifications That Back Their Claims
The right stack and credentials separate a capable agency from one just talking a big game.
- Tools influence how fast campaigns launch, how deep segmentation runs, and how reliable reporting is.
- Certifications prove they can use those platforms at a high level, which translates into cleaner workflows and stronger return on ad spend.
Proof check: ask for their primary ESPs, CRM integrations, and data visualization platforms, along with certified partner status for Klaviyo, HubSpot, or Salesforce Marketing Cloud. Look for advanced skills like AMP for Email, predictive segmentation, and AI-driven testing.
With AI now embedded in most leading platforms, it’s telling that 95% of marketers who use AI for email writing report it as effective.
Red flags include uncertified teams working in enterprise tools, outdated tech with no migration plan, or vague answers about their stack.
Wrapping Up
You now have a clear view of the leading email marketing agencies for CPG brands. Each one on this list brings proven wins, credible experience, and the skills to push your email channel forward.
Hiring a specialist like this means higher open rates, more carts recovered, better repeat purchase rates, and a steady lift in customer lifetime value. You get results you can track on your revenue reports, focusing on more than just impressions or customer engagement spikes.
If you want a partner that works at the level you expect, inBeat is worth your first call. They bring a sharp focus on performance and the ability to scale campaigns without losing relevance, making them a fit for brands serious about growth.
The next step is simple. Pick the agency that matches your goals, capacity, and pace. You now have a shortlist that cuts through the noise and puts you in a position to win.
PS: If you’re planning to scale across the entire customer journey, our Top Lifecycle Marketing Agencies list will help you find the right partner for the job.
Frequently Asked Questions
How much do email marketing services cost?
Expect agency pricing to range from $300 to $1,500 per month for ongoing support, depending on campaign scope and list size. Full-service setups with advanced automation run between $2,000 and $8,000 per month, while one-off projects can go from $3,000 to $25,000. Expect higher rates from teams with proven CPG experience since they bring faster results. Always match the spend to the revenue impact you expect from email.
Are email marketing agencies worth it?
Yes, when revenue from email is the priority. A skilled agency brings a data-driven approach, digital assets, and precise analytics to every send. You see stronger deliverability, sharper segmentation, and creative built to convert. The uplift in sales often exceeds the investment in a short time. For CPG brands treating email as a core channel, the return is hard to ignore.
Why should you hire a CPG-focused email marketing agency?
A CPG-focused agency understands launch cycles, replenishment timelines, and consumer buying triggers unique to packaged goods. Their digital targeting creates campaigns that drive repeat sales and brand loyalty in competitive retail categories. This precision means higher ROI from each send. They already know which strategies work for your type of products. That experience shortens the learning curve and speeds up results.
What’s the difference between a generalist marketing agency and a CPG-focused email marketing?
A generalist handles many industries, while a CPG-focused team works only in your category’s reality. They plan around product launches, retailer promotions, and reorder timing instead of generic B2C tactics. This shapes everything from automation triggers, brand awareness, and digital storefronts to offer structure. That difference shows up in repeat purchase rates and LTV.
How do I choose the best CPG-focused email marketing agency?
Start with proof of results in your category: look for case studies, data, and live examples. Check if their team holds certifications in the platforms you use. Ask how they handle deliverability, automation, and measurement so you know they can execute at scale. inBeat is a strong option because they focus on performance and scale while keeping campaigns relevant.
