What does a social commerce agency do?

A social commerce agency helps brands sell inside social apps. That covers shop setup, creator and affiliate programs, shoppable content and the paid media behind it. inBeat runs these together, so creators, creative and ad spend all work toward sales, not just reach.

What is the difference between social commerce and social media marketing?

Social media marketing builds attention. Social commerce adds the sale inside the app, through shops, product tags and creator links. Both use the same creators and creative, but social commerce is measured on revenue, not reach.

How is a social commerce agency different from an influencer agency?

An influencer agency books creator posts, and the goal is reach. A social commerce agency also owns what happens after the view: the shop, the ad spend behind winning content and the sales reporting. inBeat does both, so creator work is judged on revenue.

Which social commerce platforms do you work on?

TikTok Shop is the most common starting point. We also run creator and paid campaigns on Meta, YouTube, Pinterest and Snapchat, depending on where your customers buy.

Do you manage TikTok Shop, or only the creator and ad side?

Both. We set up and run your shop, list products, recruit affiliate creators and run Shop ads. Your team keeps control of pricing and stock.

How do you measure social commerce performance?

We track sales and return on ad spend (ROAS) by creator, concept and product, alongside cost per acquisition (CPA). Those numbers decide which creators we rebrief and where the paid budget goes next.

What makes a UGC ad agency different from an influencer agency?

A UGC ad agency creates creator-led assets that your brand can use in its own campaigns. The focus is on scripts, hooks, usage rights, formats, and content built for performance. An influencer agency, on the other hand, works more around sponsored posts published through the creator's own audience. This makes it more about reach and partnerships than ongoing creative output.

What makes the best UGC agency for ads?

The best UGC agency for ads is the one that gives your media team enough creative paths to work with. They develop concepts with different hooks, niche-matched creators, formats, and angles, so your campaigns have room to find what performs. They also connect UGC production with media buying. CTR, CAC, retention, and ROAS shape the next creative batch.

Do you track how UGC content performs after it goes live, and optimize it over time?

Yes. inBeat tracks the performance of UGC used in paid campaigns and uses those insights to guide future creative decisions. We look at which hooks, formats, messages, and creator concepts perform best, then use that data to inform new iterations and testing.

How is working with a UGC agency different from hiring individual UGC creators directly?

Working with a UGC agency takes a lot of the coordination off your plate. The agency handles creator sourcing, vetting, briefing, content management, and usage rights, while your team stays focused on the bigger campaign goals. Hiring creators directly can give you more control over each relationship, but it also means managing more moving parts in-house.

Are you a UGC agency for creators, or for brands?

Both. Creators apply to our vetted network, and brands access them through our managed UGC service. Our team stays on the brand side while maintaining a strong creator bench for production.

Do you offer ownership rights for UGC assets?

Yes. Usage rights and licensing terms get defined before production begins. This can include paid ads, organic social usage, whitelisting, or long-term campaign usage, depending on the scope.

Social commerce agency for brands that sell on social

inBeat runs creators, UGC and paid social as one system, so people can find, trust and buy your product without leaving TikTok, Instagram or YouTube.

Get a free social commerce audit See our results

A woman applying makeup is shown in a series of three pictures.

Creating with brands that live on social

What our social commerce agency delivers

Social storefront setup

Shops only sell when the basics work. We set up and connect your shop, catalog and checkout, then fix the product data that holds sales back.

Creator and affiliate programs

Shop sales come from creators who sell, not creators who post. We recruit, brief and manage affiliates matched to your category.

Shoppable UGC production

Each product needs several hooks, angles and formats. We script and produce creator videos built to be tagged to products and tested.

Paid social for shop traffic

Organic posts find the winners. Paid media scales them. We put spend behind the creator videos that already convert, on TikTok and Meta.

Product discovery content

Over-produced content gets scrolled past. We build content that matches each feed's native behavior, so shoppers find products before they search for them.

Whitelisting & Spark Ads

Branded ads lose the trust that creator content carries. We run ads through creator handles to lift delivery and click-through, then send that traffic to your shop.