Dashing Diva cut acquisition costs by 24% while increasing ad spend by 100%.
24%
Lower customer acquisition cost
Dashing Diva makes press-on nails and gel nail strips for salon-style manicures at home.
Industry: Beauty / Nail care / CPG & DTC
Audience: Beauty shoppers who want salon results at home, active on beauty social.
Dashing Diva needed to expand its acquisition program while keeping customer acquisition cost (CAC) under control. That required fresh creative and a clear way to decide what kept running.
We connected creator production with ongoing creative testing, using performance to guide which assets to develop and continue running.
24%
lower customer acquisition cost
100%
increase in ad spend
3 to 7
marketing channels
Creator content and performance creative across the customer journey, with ongoing testing as the marketing program expanded.
We produced content for different stages of the customer journey and reviewed which assets performed. Those findings informed the next creative decisions as the marketing program expanded.
We produced creative variations and reviewed their performance to decide which assets to keep running and what to develop next.
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