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Certified partners
How Dashing Diva used a full-funnel strategy to turn beauty buyers into loyal brand advocates.
-24%
Decrease in CAC
Dashing Diva makes press-on nails and gel nail strips that bring salon-style manicures home. Its growth play is turning first-time buyers into repeat, loyal customers through full-funnel creative.
Industry: Beauty / Nail care / CPG & DTC
Audience: Beauty shoppers who want salon results at home, active on beauty social.
Why inBeat: Dashing Diva needed a full-funnel strategy to convert beauty buyers into loyal brand advocates while scaling spend efficiently.
Dashing Diva needed to scale brand strategy efficiently — keeping acquisition costs down and content fresh — while building a funnel that didn't just acquire beauty buyers but turned them into repeat advocates as ad spend grew.
inBeat paired authentic creator content with a testing framework built for full-funnel beauty marketing, balancing acquisition with retention messaging.
-24%
Decrease in CAC
3 to 7
Marketing channels
100%
Increase in ad spend (always-on creative)
A full-funnel campaign spanning brand strategy and always-on performance creative, expanding across marketing channels.
Data-driven creative pruning. inBeat scaled Dashing Diva's winners and cut underperformers weekly, so always-on creative stayed efficient even as the brand expanded channels.
Assets were produced at volume and pruned to the top performers weekly, while the channel mix expanded to capture new demand.
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