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Macro influencer marketing agency for high REACH
Run macro influencer and celebrity campaigns where reach feeds performance through a single system across talent, content, and paid media.
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Working with data-driven teams
Macro influencer marketing services we offer
Macro-influencer & celebrity sourcing
Many brands pick talent based on reach and don’t consider fit. We source macro creators, celebrities, athletes, and cultural figures based on audience alignment, category fit, and campaign goals.
Talent negotiation & contracts
Talent costs vary widely, and terms usually favor the creator. Our team handles negotiation, usage rights, and contract structure to control cost and scope.
Celebrity endorsement campaigns
Celebrity campaigns tend to stop at the post. We extend this by building full-service campaigns across TVC, social, OOH, and press, timed around the cultural moment the talent is in.
Brand ambassador programs
Single posts don’t build category association. That’s why we structure multi-year partnerships with macro creators and celebrities across multiple deliverables to build sustained brand presence.
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Creative production & direction
Macro campaigns need a stronger creative system. Our team develops concepts and asset variations, directs production, and delivers assets built for both brand and paid media.
Launch, event, & activation campaigns
Launch campaigns lose impact when talent is treated as a mere distribution channel. We run creator-led activations where the talent is central to the story across launches, events, and press moments.
Paid & earned amplification
Organic reach alone is limited. So, our team extends creator content through whitelisted ads, paid media, and press to turn one moment into weeks of distribution.
Brand safety & reporting
Shallow vetting and measurement create risk that limit scale. To reduce this risk, we run due diligence on past partnerships, conflicts, and audience authenticity, then report on brand lift, earned media, and sales impact.
How we run macro influencer campaigns
Step 01
Audit & Strategy, talent shortlist, & brand fitanalysis
We define the campaign goal, audience, and cultural timing, then shortlist macro creators and celebrities from a global network based on fit and campaign objectives.
Step 02
Negotiation, contracts, & creative development
Once talent is selected, we negotiate fees, deliverables, exclusivity, and usage rights, then develop the creative brief, treatment, and production plan with the creators’ teams.
Step 03
Production, launch, & amplification
After that, we produce content, launch across owned and paid channels, activate press and earned media, and track performance across reach, brand lift, and sales.
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Why brands choose inBeat over traditional agencies
The inBeat model
- Direct relationships with macro-influencers and celebrities
- Deep brand-safety vetting before a name ever reaches your deck
- Creative, negotiation, production, and amplification under one roof
- Measurement tied to brand lift, earned media, and sales impact
- Transparent pricing aligned with campaign scope and outcomes
The traditional agency problem
- Creator access managed through layered agency relationships
- Talent proposed based on availability and reach, instead of brand alignment
- Campaigns that end at the celebrity post, with no paid or earned amplification
- Reporting centered on reach and engagement metrics only
- Fees that scale with talent cost rather than campaign outcome
Platforms we run macro-influencer campaigns on
TikTok
Short-form video built around hooks, trends, and creator-native formats, optimized to earn For You Page distribution and high replay rates.
Reels for discovery, Stories for frequency, and carousels for saves, structured across creator portfolios in beauty, fashion, and lifestyle.
YouTube
Long-form integrations, dedicated videos, and Shorts, optimized for watch time, mid-roll retention, and cost-per-viewed-minute efficiency.
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Search-driven and feed-based formats built around keywords, with creator content aligned to high-intent browsing and product discovery behavior.
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Snapchat
Vertical video and AR formats designed for fast consumption, with creator content distributed through Spotlight and Story placements.
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Content from founders and B2B leaders built to engage decision-makers and support pipeline growth.
Services that pair with macro influencer campaigns
Mid-tier influencer ads
Mid-tier creators add engagement and conversion alongside macro reach.
UGC agency
UGC creators produce the assets used to extend campaigns into paid media.
Creative strategy
Creative strategy defines the concept and direction behind each campaign.
Frequently Asked Questions
How much does a macro or celebrity partnership actually cost?
What’s the difference between a micro influencer and a macro influencer?
How do you choose the right macro influencers for our brand and audience?
How do you measure the performance of macro influencer campaigns?
What does a brand ambassador program involve?
