Top 12 PPC Agencies in NYC for 2026: The Best Teams to Scale Your Ads

New York City is one of the most competitive paid media markets in the world. Cost-per-clicks are higher, audiences are more saturated, and creative fatigue hits faster than in most cities. That means running PPC here requires precision.

Pay-per-click (PPC) remains one of the most measurable digital growth channels. Why? You only pay when a user actually clicks on your ad. 

However, clicks alone don’t drive revenue. The real goal is profitable customer acquisition, strong conversion rates, and scalable return on ad spend.

The top PPC agencies in NYC understand this distinction. They combine strategic media buying, conversion-focused creative, and advanced tracking infrastructure to turn ad spend into predictable revenue.

If you do it right, PPC campaigns can deliver strong financial results. For instance, businesses using PPC typically see an average return on investment (ROI) of around 200% (about $2 for every $1 spent). 

In this article, we’ll highlight the top PPC agencies in New York City, firms known for driving exceptional performance in paid search, paid social, and full-funnel paid media campaigns.

PPC Agencies in NYC: A Quick Comparison

Our Vetting Methodology

To identify the top PPC agencies in NYC, we applied a structured, multi-factor evaluation process focused on performance, credibility, and specialization. 

But before all that, we verified that each agency has a presence in New York City or New York State. 

From there, we evaluated their core expertise in:

• Paid search
• Paid social
• Performance marketing

We shortlisted firms with a clear PPC focus rather than generalist digital agencies where PPC is only a minor offering. 

In addition, we reviewed third-party ratings from platforms such as Clutch and Google Reviews, paying close attention to client feedback on ROI, cost per acquisition (CPA), campaign optimization, and reporting transparency.

Agencies with detailed case studies, documented performance metrics (such as ROAS improvements or reduced CPA), and transparent methodologies ranked higher in our evaluation.

We also considered industry specialization, platform certifications (such as Google Ads Partner status), media buying scale, and experience working with businesses ranging from startups to enterprise brands. 

How to Choose a PPC Agency in New York

Choosing a PPC agency in New York requires more scrutiny than in most markets. Ad costs are higher, competition is relentless, and performance swings can happen fast. Therefore, you need a partner who understands how to operate profitably inside one of the most expensive media environments in the country.

Let’s see how to evaluate the PPC agтencieтs in NYC:

1. Define Goals Based on NYC Cost Realities

In New York, cost-per-clicks in industries such as legal, finance, healthcare, SaaS, and real estate can escalate fast. Because traffic is expensive, your campaign goals must reflect real margin constraints rather than vanity growth targets.

Instead of simply asking whether an agency can increase leads or sales, ask how they calculate break-even cost per acquisition in high-CPC markets. Ask how they adjust strategy when Manhattan search terms spike in cost or when borough-level competition intensifies. 

An agency that understands borough-level intent, zip code targeting, and local search behavior will structure campaigns differently than one running generic national ads.

2. Ask How They Handle High-CPC Environments

In NYC, inefficiency gets exposed quickly.

We suggest asking how they:

• Control rising CPCs
• Improve Quality Score in competitive auctions
• Use negative keyword sculpting
• Deploy advanced bid strategies
• Offset cost pressure with stronger conversion rate optimization

Strong New York PPC agencies know that traffic is expensive. Therefore, conversion optimization and landing page alignment become non-negotiable.

3. Evaluate Their Platform Strength by Industry

New York is home to agencies that serve everything from DTC startups to enterprise brands. Some agencies specialize in Google Ads and search intent capture, while others focus heavily on paid social platforms such as Meta, TikTok, and LinkedIn. 

Make sure their strengths align with your target audience and marketing funnel. 

4. Demand Real Reporting, Not Vanity Dashboards

In New York’s high-cost ad environment, surface-level reporting can quietly drain budget. Therefore, you need a PPC agency that ties performance to return on ad spend, cost per acquisition, customer lifetime value, contribution margin, and payback period. Metrics like impressions and traffic matter, but in NYC, profitability determines whether campaigns scale or stall.

When speaking with agencies, ask how they attribute revenue across channels, how they calculate blended versus platform-specific ROAS, and how frequently they update performance data. 

Also, ask whether they monitor margin thresholds and break-even points before scaling spend. In this market, agencies that avoid financial accountability rarely sustain long-term results.

Pro tip: Verify certifications such as Google Ads Partner or Premier Partner status, which indicate proficiency with the platform and experience managing ad spend.

12 Top PPC Agencies in NYC

Below are the PPC agencies loved by clients across NYC and beyond.

1. inBeat Agency - Best for Social-First PPC and  Performance Creative Testing

• Website: https://inbeat.agency/locations/new-york/ppc-agency-in-nyc
• Location: 90 Broad St, 2nd Floor, New York, NY 10004, United States
• Core Services: Paid media management, performance creative, influencer whitelisting, Meta Ads, TikTok Ads, Google Ads, measurement, and attribution
• Rating: 4.9/5 (Clutch)

inBeat Agency is a full-service digital marketing agency with years of experience running profitable PPC campaigns on social and search platforms. We’re particularly good at capturing clicks and conversions through performance creatives for Meta, TikTok, and YouTube. 

And our secret sauce is creator content. We curate strategic partnerships between brands and creators (influencers, micro, and nano creators) and use creative assets from those collaborations for ads. 

We consistently use data and A/B testing to refine targeting, so ads reach the ideal customer profile (ICP). Our approach has worked wonders for brands like Airbnb, HelloFresh, Mindbloom, Mogu Mogu, Prose, Native, and Hurom. For instance, Icelandic Provisions, a dairy brand, we sourced 50+ creators, achieved 9% CTR, and kept CPC under 44 cents. 

While paid social is our frequent go-to, we offer omnichannel paid media management. We also excel at search PPC and bring the same clickability with conversion-focused creatives. That’s why brands entrust us with their six-figure media budgets (we manage over $20 million in ad spend every month). 

2. AdVenture Media - Best for AI-Powered PPC Campaigns

• Website: adventureppc.com 
• Location: 499 7th Ave, New York, NY 10018, United States
• Core Services: Google Ads management, PPC audits, landing page optimization, YouTube Ads
• Rating: 4.9/5 (Clutch)

AdVenture Media is a well-known NYC PPC agency specializing primarily in Google Ads management. It was founded by Google Ads educator Isaac Rudansky and now incorporates proprietary AI technology in running highly optimized PPC campaigns for enterprise-grade brands like Forbes, Dunlop, and Hanes. 

The agency has built a reputation around deep search expertise, data-backed strategy, and advanced account restructuring. They focus heavily on intent-driven paid search campaigns designed to capture high-converting traffic.

AdVenture Media brings educational authority and a structured optimization framework. They can help you realize granular keyword segmentation, smart bidding strategies, and aggressive A/B testing to improve Quality Scores and lower CPCs.

3. AMZing PPC - Best for Amazon PPC Campaigns

• Website: amzingppc.com 
• Location: 440 9th Ave, New York, NY 10001, United States
• Core Services: Amazon PPC, Sponsored Products, Sponsored Brands, marketplace optimization
• Rating: 5.0/5 (Google)

AMZing PPC specializes in Amazon advertising campaigns, and they can be ideal for eCommerce brands that sell primarily through the Amazon marketplace. Their expertise centers around Sponsored Products, Sponsored Brands, and Sponsored Display campaigns. Although they also do Google Ads, they’re one of the few agencies with a dedicated service for Amazon. 

What makes AMZing PPC unique is its marketplace-specific knowledge. Amazon PPC functions differently from Google or Meta, with algorithmic ranking factors tied closely to sales velocity and listing optimization. AMZing PPC concentrates on improving ACoS, increasing product visibility, and scaling profitable SKUs. If you are heavily dependent on Amazon revenue, this specialization can be strategically important.

4. Digital Drew SEM - Best for Boutique Search PPC

• Website: digitaldrewsem.com 
• Location: New York, NY
• Core Services: Google Ads, paid social, remarketing, performance strategy, SEO
• Rating: 4.8/5 (Clutch)

Digital Drew SEM is a boutique NYC PPC agency that provides personalized paid media management for small to mid-sized businesses. It’s headed by Drew Blumenthal, an avid digital marketer who has worked with various agencies before starting his own. 

His agency provides hands-on management of Google Ads and social campaigns. But it’s not mere management; it's a recalibration focused on transparency and measurable ROI.

Because they work with niche brands, they champion close client collaboration and customized strategies instead of following one-size-fits-all campaigns. You will be directly engaging with the founder and tapping his expertise for PPC campaigns across search and social platforms.

5. Power - Best for Enterprise-Level PPC Campaigns

• Website: powerdigitalmarketing.com 
• Location: 407 Broome St, New York, NY 10013 United States
• Core Services: PPC/paid search, paid social, SEO, data & analytics
• Rating: 4.8/5 (Clutch)

If you’re an enterprise running paid search and social campaigns with a huge budget, you need a partner who can scale the efforts at that level. And Power Digital Marketing, colloquially called Power, is exactly that. It’s a full-service growth agency with strong PPC capabilities. Their paid media team handles large-scale campaigns across search, social, and programmatic channels.

As they’re essentially a full-service agency, they can integrate PPC with broader growth marketing initiatives, including analytics, creative, and retention marketing. This makes them well-suited for enterprise brands looking for a partner to realize their larger marketing goals.

Their nova intelligence platform brings powerful AI-driven insights that inform their marketing efforts. So everything, including Google PPC campaigns, is rooted in data and feeds into strategic decision-making. 

6. Main Street ROI - Best for Small Business PPC

• Website: mainstreetroi.com 
• Location: 80 Orville Drive, Suite 100 - #207, Bohemia, NY 11716
• Core Services: Google Ads, Facebook/Instagram ads, LinkedIn ads, PPC optimization
• Rating: 4.3/5 (Yelp)

NYC has over 183k small businesses, and if you’re among them, Main Street ROI can be your PPC partner. It’s a marketing agency that exclusively caters to small players, helping them maximize PPC returns without overspending. They offer both management services and training programs.

Their strength is simplifying PPC for smaller budgets while maintaining profitability, which is hard to do in the paid search space amid year-on-year inflation. They are particularly strong for service-based businesses that rely on local search visibility and lead generation.

Although they don’t make their client list public, they have raving reviews from small business owners. 

7. Webtonic - Best for Multi-Channel PPC Campaigns

• Website: webtonic.io 
• Location: 447 Broadway 2nd FL #647 New York, NY 10013
• Core Services: Google Ads, Amazon Ads, Meta Ads, TikTok Ads, SEO, B2B lead generation
• Rating: 4.8/5 (Clutch)

Webtonic specializes in PPC marketing for both search and paid social. More importantly, just like inBeat, they focus heavily on data analytics and long-term strategy. They also offer SEO services that work alongside search ads to increase lead generation. 

Their team use in-house scripts and CRM integration to track leads, which allows them to continuously optimize campaigns to reach the right audience and retarget likely converters. The team is actively involved in daily monitoring, weekly A/B testing, and bid adjustments to ensure the budget doesn’t exceed.

Because the agency has experience with a wide range of brands, it can be a good fit for enterprises with multiple brands. 

8. Excella PPC - Best for Microsoft/Bing PPC

• Website: https://excellappc.com
• Location: New York, NY
• Core Services: Google Ads, Bing Ads, remarketing
• Rating: 5.0/5 (Clutch)

Excella PPC is a specialized PPC agency focused solely on paid search platforms. Unlike many other agencies on this list, Excella PPC also offers Microsoft Ads (Bing PPC) services. Their narrow focus on this particular platform allows them to provide detailed campaign management and ongoing optimization. They’re also a certified Microsoft Advertising Partner. 

The agency is all about efficient bid management, keyword refinement, and performance tracking. Any business seeking dedicated paid search expertise without broader marketing services may find them a viable partner. 

The team has 10+ years of experience in the field and comes from around the world. While headquartered in Ukraine, the agency also has a local presence in NYC. 

9. CB/I - Best for eCommerce PPC & Shopping Campaigns

• Website: cbidigital.com 
• Location: 85 Broad Street, 17th floor, New York, NY 10004, United States
• Core Services: Paid search, Google Shopping, digital commerce marketing
• Rating: 5.0/5 (Clutch)

CB/I focuses heavily on e-commerce performance marketing. Their PPC expertise centers around Google Shopping, performance search, and digital retail strategies. They differentiate themselves through commerce-driven paid media campaigns tailored to product catalogs and shopping feeds, empowered with insights. 

For online retailers looking to scale product-level advertising, CB/I provides specialized support. And their experience speaks for itself. They’ve worked with dozens of DTC brands that use search and social channels as their primary channels for advertising to potential customers. 

Notably, they’re capable of handling big budgets. For instance, they’ve managed $30+ million in ad spend for their enterprise clients. 

10. Socialfly - Best for Meta PPC 

• Website: socialflyny.com 
• Location: 231 W 29th St #702, New York, NY 10001, United States
• Core Services: Paid social, influencer marketing, creative production
• Rating: 4.5/5 (Clutch)

Socialfly is a female-founded NYC agency specializing in paid social campaigns. While broader than PPC alone, they excel at social ads on Meta and TikTok. Because paid social ads typically require more engagement, they require creative storytelling, which is what Socialfly does best (much like inBeat and its performance creatives and creator-led content). 

The agency has run powerful social media campaigns for a wide variety of brands and projects, including well-known names in New York such as HBO Max, Summit One Vanderbilt, and IL Makiage. They’ve made the Inc. 5000 list twice. 

For social PPC campaigns, they can also conceptualize content based on brand identity, business goals, and target audience. So you get creative input, too, in addition to execution help. 

11. Josh Meah & Co. - Best for High-ROI Google Ads Campaigns

• Website: joshmeah.com 
• Location: New York, NY
• Core Services: Google Ads management, conversion optimization

Josh Meah & Co. focuses on high-performance Google Ads campaigns with clear ROI targets. Their work centers around optimizing paid search funnels for efficiency. It’s a full-service digital marketing and growth agency, which makes it a suitable choice for brands that may need broader services beyond PPC campaigns. 

The founder, Josh Meah, brings a mix of entrepreneurial and marketing experience (even powered an election campaign). A unique aspect of the agency is that it tends to work with companies that align with their culture (and we couldn’t agree more, as that’s super important).

As for PPC campaigns, they’re big on granular tracking and aggressive optimization strategies to reduce CPA and improve conversion rates. They’re ideal for any performance-focused brand, especially in highly competitive industries like apparel, jewelry, and hospitality, that may be seeing too high CPCs and CPAs. 

12. Ironpaper Marketing - Best for B2B PPC & Demand Generation

• Website: ironpaper.com 
• Location: 10 East 33rd Street, 6th Floor, New York, NY 10016, United States
• Core Services: B2B PPC, paid search, account-based marketing
• Rating: 4.8/5 (G2)

Ironpaper Marketing specializes in B2B growth and demand generation campaigns. Their PPC services are designed to support longer sales cycles and enterprise lead qualification. They integrate PPC with content marketing and lead nurturing strategies to help B2B companies lock in high-quality leads. 

For companies focused on pipeline development rather than quick transactions, Ironpaper offers a more strategic paid media framework. They also specialize in account-based marketing on platforms like LinkedIn and incorporate data from PPC campaigns to support it. 

Their results are simply awesome. For one brand, they increased lead generation by 3,000%, and for another increased sales-ready deals by 300%. 

Benefits of Working with a PPC Agency in NYC

If you are running PPC in New York City, you already know ad spend disappears faster here than in most markets. CPCs are higher, auctions are crowded, and even small inefficiencies compound quickly. That is why working with a specialized PPC agency in NYC often becomes a strategic necessity rather than a luxury.

Avoiding Expensive NYC-Level Mistakes

PPC advertising might seem straightforward, but in New York City’s high-cost auction environment, it involves continuous optimization, audience targeting, bid management, analytics tracking, and campaign refinement.

We have noticed that not every marketer is equipped to manage campaigns in a market. Internal teams usually focus on branding or broader strategy, which can leave performance gaps. As a result, businesses running PPC on their own in NYC frequently burn through budget without generating profitable returns.

One study found that 15% of businesses were wasting PPC spend by targeting irrelevant keywords. 

A dedicated PPC agency provides a structured strategy, local auction awareness, and expert oversight for every campaign. That, in turn, ensures your dollars are spent efficiently on clicks that matter.

Access to Enterprise-Grade Tools and Auction Intelligence

In New York City’s highly competitive market, top PPC agencies invest in premium tools and platforms that may be cost-prohibitive for individual companies. These tools help with keyword research, bid optimization, real-time tracking, A/B testing, and conversion attribution, all of which are essential for high-performing campaigns. 

Expert PPC agencies stay up to date with the latest algorithm changes, advertising platform updates, and best practices across Google Ads, Bing Ads, Meta, TikTok, and more. 

They also monitor NYC-specific trends. This includes shifts in borough-level search demand, seasonal spikes around local events, rising competition in industries and evolving behavior among mobile-first urban audiences. In a fast-moving market like New York, even small trend changes can quickly impact performance.

Time and Internal Resource Efficiency

Managing PPC campaigns in New York City requires constant attention. Monitoring bids, analysing performance metrics, creating ad variations, and adjusting strategies based on data can quickly become a full-time responsibility.

Partnering with a NYC-based PPC agency frees your internal team to focus on core business activities like product development, customer service, and strategic planning. One analysis found that working with a PPC agency can save 31 hours per week. 

With an agency, you gain a dedicated team whose sole responsibility is to manage, refine, and improve your paid media efforts.

Advanced Targeting in a Dense, Segmented City

One of the biggest advantages of working with a PPC agency in New York is its ability to target and retarget the right audience with precision. That’s the single most important ingredient to successful PPC campaigns. 

For instance, the CTR of retargeting campaigns on Google is 0.7% compared to 0.07% for search ads. 

An experienced NYC PPC agency can use demographic insights, audience segmentation, remarketing strategies, and platform-specific targeting to reach users who are more likely to convert. 

That, combined with experience in optimizing ad copy and landing pages, leads to higher conversion rates and better overall ROI compared to in-house management without specialized expertise.

Strategic Growth and Scalable Campaigns

As your business grows in New York City, your advertising needs can change dramatically. A PPC agency optimizes current campaigns as well as helps you scale effectively. This could mean expanding into new ad platforms, increasing budgets in high-performing zip codes, or capturing new audience segments across Manhattan, Brooklyn, Queens, and beyond.

NYC-based agencies provide strategic guidance on when scaling makes financial sense and how to protect margins while doing so. With data-backed recommendations and close monitoring of local auction dynamics, they help ensure growth remains sustainable rather than reactive to short-term performance spikes.

How Much Does a PPC Agency Cost in NYC?

PPC agency pricing in New York City varies based on campaign complexity, ad spend, and agency reputation. As mentioned earlier,  NYC is one of the most competitive paid media markets in the country, and management fees usually exceed national averages. But the perk is that you get some of the best-paid media experts. 

Most agencies structure their pricing around a few standard models, depending on whether you need ongoing management, a one-time setup, or performance-based accountability.

Below is a simplified breakdown of the most common PPC pricing models in NYC:

Costs typically increase with campaign complexity, number of platforms managed (Google, Meta, LinkedIn, TikTok), level of reporting customization, and industry competition. Enterprise-level campaigns or highly regulated industries also require more strategic oversight, which can raise fees.

What Metrics to Use to Measure the Performance of a PPC Agency?

To see if your PPC agency partner lives up to expectations, make sure to measure their performance. The most direct way is to look at campaign-level performance metrics. But for an even better assessment, also consider agency accountability metrics. 

For campaigns, look at:

• ROAS (Return on Ad Spend): Revenue generated for every dollar spent on ads.
• CPA (Cost Per Acquisition): The cost required to generate a lead or sale.
• Conversion Rate: Percentage of clicks that turn into desired actions.
• CTR (Click-Through Rate): Measures ad relevance and audience engagement.
• Quality Score (Google Ads): Indicates keyword relevance, ad quality, and landing page experience.
• Cost Per Click (CPC): Helps evaluate bidding efficiency and competition. Compare it with industry benchmarks. 

For overall agency performance and operational effectiveness, check for: 

• Budget efficiency and wasted spend reduction: Are they eliminating irrelevant clicks and optimizing targeting? Are they optimizing your budget? (This can be determined by comparing current campaign results with previous ones.)
• Testing and optimization frequency: How frequently do they run A/B tests on ads, creatives, and landing pages? Ideally, there should be several iterations of testing for specific campaigns and quarterly iterations for long-cycle ones. 
• Reporting transparency: Do they provide clear, data-driven insights instead of vanity metrics? You should get all the metrics mentioned above. 
• Strategic recommendations: Are they proactively identifying growth opportunities? Do they actively provide feedback for improvements?
• Goal alignment: Are campaign results clearly tied to business KPIs like revenue or pipeline growth? 
• Communication: How long does the agency rep or project manager take to respond? Are there regular scheduled meetings? How frequently do they provide updates?

Scale PPC Performance with inBeat Agency

From search-first specialists and B2B demand generation experts to Amazon-focused firms and enterprise growth agencies, businesses have no shortage of options for PPC. The right choice ultimately depends on your goals.

If your priority is performance-driven growth powered by creative testing and measurable ROI, inBeat Agency can help you out. 

Our ability to combine paid media strategy with high-volume, conversion-focused creator content gives brands a distinct edge in today’s crowded ad space. Instead of relying on static creative and incremental optimizations, inBeat builds scalable PPC systems designed to lower CAC, increase ROAS, and accelerate revenue growth across Meta, TikTok, and Google Ads.

If you're serious about turning your ad budget into predictable, scalable growth, book a strategy call with us. 

FAQs

What's the minimum budget for PPC campaigns?

There’s no universal minimum, but most experts recommend starting with at least $3,000 - $5,000 per month in ad spend to generate meaningful data and optimization opportunities. In highly competitive markets like NYC, lower budgets can limit testing and slow performance improvements. Your ideal budget depends on your industry, keyword competition, and revenue goals.

Can agencies support a PPC strategy for enterprise brands?

Yes, many PPC agencies specialize in enterprise-level campaigns with large budgets, multi-channel strategies, and complex attribution models. Enterprise PPC requires advanced bidding strategies, CRM integrations, cross-channel reporting, and alignment with broader marketing initiatives. Top agencies like inBeat also provide scalable infrastructure and dedicated teams to efficiently manage high-volume accounts.

How to bring down CPC in PPC campaigns?

Lowering CPC (Google Ads) typically involves improving Quality Score, refining keyword targeting, using negative keywords, and optimizing ad relevance. Strong ad copy, better landing page experience, and strategic bid adjustments can also reduce costs over time. Ongoing A/B testing and audience segmentation help ensure you’re paying for high-intent clicks rather than broad, expensive traffic.

Does inBeat Agency provide PPC services for B2B brands?

Yes, we support both B2C and B2B brands with performance-driven PPC campaigns. For instance, we helped Booksy, a B2B company, increase sign-ups by 1,700% and reduce the cost of acquisition by 92% MoM.