Top 14 Paid Social Agencies in NYC (Meta, TikTok, Snapchat, Google) | 2026 Rankings

New York City has long been a global hub for marketing and advertising talent. It’s a home to thousands of agencies and one of the largest concentrations of marketing professionals in the country. 

Many NYC agencies offer paid social media advertising services that can help brands turn platforms like TikTok, Instagram, YouTube, and Snapchat into an avenue for consistent growth. 

But remember that not every agency is the right fit for every brand, even if it’s great at what it does. With so many options, from boutique specialists to full-service powerhouses, finding the right paid social agency in NYC that aligns with your goals, budget, and industry can be tricky. 

This guide breaks down some of the top paid social media agencies in NYC, with each offering something special. 

Top NYC Paid Social Agencies: A Quick Comparison

Our Vetting Methodology

To identify the top paid social media agencies in NYC, we evaluated firms based on three core criteria: specialization, verifiable performance, and strategic process. 

First, we prioritized agencies with a clear focus on social media (not just as an add-on service, but as a core competency). Second, we reviewed documented case studies, measurable campaign outcomes, client portfolios, and industry recognition to ensure their wins were transparent and credible.

Finally, we compared each agency’s approach to strategy, creative development, paid amplification, influencer partnerships, and analytics against our own standards. 

This side-by-side assessment allowed us to benchmark quality, depth of expertise, and execution capabilities. That’s why every agency on this list truly represents top-tier performance in the NYC market.

How to Choose a Paid Social Agency in NYC

When evaluating a paid social agency in NYC, you can use the following checklist to guide your decision:

• Strategic depth (full-funnel thinking):  Look for an agency that connects paid social to real business outcomes (expansion, more sales, increased retention, etc.). They should map social media campaigns across the full funnel (awareness, consideration, conversion, retention) and understand how paid social integrates with email, landing pages, CRO, and broader growth strategies.
• Platform expertise and media-buying capabilities: Ensure they have hands-on experience managing budgets across the most popular platforms in NYC, such as Meta, TikTok, LinkedIn, and YouTube. We suggest asking about audience segmentation, creative testing frameworks, bid strategies, and how they adapt to algorithm changes.
• Proof of performance (real metrics that matter): Review case studies that show measurable results such as ROAS, CPA reductions, customer acquisition cost improvements, and revenue growth, ideally in your niche and/or in New York. Remember that strong agencies are transparent about benchmarks and performance expectations.
• Process, reporting, and transparency: A top-tier agency should have a structured onboarding process, clear campaign roadmaps, consistent reporting dashboards, and defined optimization cycles. You should know what’s being tested and why. If this info isn’t readily available, ask for it. 
• ‍Cultural and operational fit: Alignment matters, particularly in niche industries. NYC is a diverse business hub with major companies from different sectors calling it home. And they have unique cultures. For instance, finance and insurance companies are heavily regulated and need a compliance-friendly partner. Also, consider communication cadence, decision-making speed, collaboration style, and risk tolerance.

Best Paid Social Agencies in NYC

The following are the top choices for agencies providing paid social media marketing services in New York: 

1. inBeat Agency - Best for Paid Social Campaigns and Performance Creative.

• Website: inbeat.agency/locations/new-york/paid-social-agency-in-nyc
• Location: 90 Broad St, 2nd Floor, New York, NY 10004, United States
• Core Services: Performance creative & paid media, influencer marketing, performance branding, growth marketing, UGC, and paid social campaigns across TikTok, Snapchat, and Meta
• Rating: 4.9/5 (Clutch)

inBeat Agency is a growth creative agency helping brands scale through performance-driven paid social campaigns.

Unlike traditional paid social agencies that focus primarily on media buying, our experts build repeatable creative systems designed to continuously test, optimize, and scale across platforms like Meta, TikTok, Snapchat, and Google. In fact, we’ve baked creator content and performance creatives into the media buying process. 

In addition to strategizing paid social campaigns, we bring deep media buying, measurement, and attribution expertise to continuously optimize ads around key metrics like ROAS and CPA. This means every penny spent on social media ads goes toward realizing the business outcome. 

Our focus verticals include direct-to-consumer (DTC), app growth, and eCommerce brands that need conversion-focused creative testing rather than brand awareness alone. Companies looking for creator-led paid acquisition campaigns with measurable ROAS turn to inBeat, which documents and tracks everything. 

For example, New York-based haircare brand Prose saw a 45% increase in ROAS through our curation of micro-influencer content and paid social media campaigns. See more of our work.

2. We Are Social - Best for Global Brand Social Storytelling

• Website: wearesocial.com/us 
• Location: 250 Hudson St, 2nd Floor, New York, NY 10013, United States
• Core Services: Social media strategy, global campaign planning, influencer partnerships, cultural insights & creative for paid social
• Rating: 4.6/5 (DesignRush/Google)

We Are Social operates as a global agency with headquarters in the heart of New York. It brings valuable expertise in culture-driven social strategy and large-scale paid social activations. They focus on building brand narratives rooted in social communities and can manage multi-market campaigns for enterprise brands. 

We like how their paid social capabilities are tightly integrated with cultural insights, social listening, and trend forecasting. And their influencer marketing (as part of paid social) includes everyone from nano creators to celebrity status figures on popular platforms. 

All this makes them particularly suited for multinational companies seeking cohesive global social campaigns rather than localized performance marketing alone.

3. Socialfly - Best for Lifestyle & Consumer Brands

• Website: socialflyny.com 
• Location: 231 W 29th St #702, New York, NY 10001, United States
• Core Services: Social media strategy, management, paid media, creative services, influencer marketing
• Rating: 4.5/5 (Clutch)

Socialfly focuses on social media strategy, influencer partnerships, and paid social campaigns for consumer-facing brands, particularly in beauty, fashion, hospitality, and wellness.

They combine content production with paid media execution to drive awareness and engagement. Brands that prioritize polished creative, consistent brand voice, and influencer collaborations, alongside paid social distribution, go to Sociafly. 

Plus, this NYC agency is women-led and inclusive. Their team has successfully run social campaigns for niche brands such as Wet Brush, Max (HBO Max), and 1 Madison. 

4. NoGood - Best for High-Growth Startups & Scaleups

• Website: nogood.io 
• Location: 491 Broadway, New York, NY 10012, United States
• Core Services: Growth marketing, paid social experimentation, creative strategy, analytics-driven campaigns 
• Rating: 4.6/5 (Google)

NoGood is a growth-focused digital marketing agency known for its data-driven paid social experimentation frameworks. They focus on rapid creative testing, performance optimization, and scaling paid acquisition across Meta, TikTok, LinkedIn, and YouTube. Their clients typically include venture-backed startups and tech companies aiming for aggressive growth. 

Although an NYC-based agency, NoGood caters to clients beyond borders. And the results have been stellar for many of their clients. For instance, they helped Culligan build a strong social media presence, generating 44+ million views on TikTok. 

Companies seeking structured testing sprints, analytics-driven decision-making, and performance transparency tend to align well with NoGood’s approach.

5. The Social Shepherd - Best for Paid Social Execution at Scale

• Website: thesocialshepherd.com 
• Location: 524 Broadway, New York, NY 10012, United States
• Core Services: Paid social execution, media buying, performance creative for social platforms
• Rating: 3.8 (Google)

The Social Shepherd provides paid social management and creative built specifically for performance campaigns. Their focus is on scaling paid acquisition through structured testing and channel expansion. They work particularly well with brands that need hands-on media-buying expertise and consistent optimization cycles, rather than one-off campaigns. 

BigCommerce and consumer brands looking to improve cost efficiency across paid platforms are likely to align better with them. They have also won multiple awards for their work in social media marketing at the UK Social Media Awards, further establishing their expertise in this area. 

Unlike many other NYC-based marketing agencies, the Social Shepherd exclusively focuses on social media services, including strategy, creative, influencer, and paid. 

6. Taktical Digital - Best for Conversion-Focused Social Advertising

• Website: taktical.co
• Location: 241 West 37th Street, Suite 802, New York, NY 10018, United States
• Core Services: Paid social, Facebook/Meta ads, optimization, performance marketing integration
• Rating: 4.7/5 (Clutch)

Taktical Digital (part of MediaMint) integrates paid social advertising with SEO, email marketing, and conversion optimization to create measurable acquisition funnels. Their social media services center on performance marketing and lead generation, particularly for startups, fintech, and professional services.

Businesses that require paid campaigns tied directly to revenue metrics can consider working with them because they’re all about growth-linked KPIs.

They’re also the most comprehensive in terms of platform coverage. Virtually all social platforms are covered, including the usual Meta, TikTok, Snapchat, and LinkedIn, but also more niche ones like Pinterest and Reddit. 

7. Marketing House - Best for Multi-Channel Marketing with a Social Focus

• Website: marketinghouse.nyc
• Location: 1 Liberty St, 3rd Floor, New York, NY 10006, United States
• Core Services: B2B social lead generation, LinkedIn-focused paid campaigns, strategic planning
• Rating: 5.0/5 (DesignRush)

Marketing House is a full-service marketing and PR agency, with social media services also offered as part of its extensive portfolio. That’s why they can be a great fit for clients looking to execute multi-channel campaigns, including paid social media. 

They have a global presence with NYC as the command center. The ‘Master Mindset’ is their all-inclusive strategy, in which they bring their expertise across different channels and help brands execute large-scale campaigns across platforms. 

This all-in approach can be particularly effective for brand launches or global expansion, as you’d need a cohesive voice across social media and other channels. 

8. Socium Media - Best for Cross-Channel Performance Integration for eCommerce

• Website: sociummedia.com 
• Location: 251 W 30th St Office 501, Floor 5, New York, NY 10001, United States
• Core Services: Paid social performance media, analytics & attribution, cross-channel strategy
• Rating: 4.9/5 (Clutch)

Socium Media approaches paid social as part of a broader digital performance strategy. They offer media buying efficiency, analytics, and revenue attribution across channels. Their social campaigns are typically tied to full-funnel digital strategies. This makes them suitable for brands that want paid social integrated with search, display, and broader digital acquisition efforts.

From DTC product ads on TikTok Shop to LeadGen Ads on LinkedIn, their team is capable of running different types of paid social campaigns. Although their client roster is diverse, e-commerce dominates, which goes to show their expertise in this particular vertical. 

Brands in healthcare, beauty, home decor, and fashion have used their services to run paid social campaigns to boost sales. 

9. Fishbat Media - Best for Mid-Market Brand Growth

• Website: fishbat.com
• Location: 260 Madison Ave, 8th floor, New York, NY 10016, United States
• Core Services: Digital marketing, SEO, paid social ads, content & social management
• Rating: 4.8/5 (Clutch)

Fishbat Media provides social media management, paid advertising, and content development for mid-sized companies looking to build brand visibility. They work with regional businesses, healthcare providers, and consumer services brands that require a structured social presence paired with paid amplification. 

Brands looking for steady growth rather than rapid venture-style scaling tend to fit their profile better. On the paid side, they develop creatives that drive strong business outcomes, such as lead generation, product sales, and subscription signups. 

It’s clear that they fully understand the distinction between organic and paid social media and approach the latter with the right KPIs. 

10. Major Tom - Best for Enterprise Social Strategy

• Website: majortom.com 
• Location: 1325 6th Ave, 28th floor, New York, NY 10019, United States
• Core Services: Enterprise paid social strategy, creative + media planning
• Rating: 4.8/5 (TrustPilot)

Major Tom delivers enterprise-level paid social strategy integrated with creative production and media planning. 

They have worked with global brands such as L’Oréal, PepsiCo, Canon, and DoorDash. This enterprise exposure shapes how they approach social media strategy. Large organizations have different KPIs, budget structures, and governance layers compared to mid-market brands.

Similar to inBeat, their approach combines performance marketing with high-end creative execution. Major Tom is typically suited for established brands seeking cohesive digital transformation initiatives and want to incorporate paid social into the mix. They’re based in Vancouver, British Columbia, but also have a strong presence in the Big Apple. 

11. P3 Media - Best for E-commerce Brands

• Website: pthreemedia.com 
• Location: 85 Delancey St, New York, NY 10002, United States
• Core Services: Paid media buying, audience strategy, campaign optimization
• Rating: Not Available 

P3 Media concentrates on paid media strategy with a strong emphasis on social advertising optimization for e-commerce brands. With their social media expertise, they help refine the target audience, creative testing, and cost-efficient scaling. 

This agency takes an omnichannel approach, combining search and social into the customer journey. E-commerce brands like Tail Activewear and Grayers have used their services to see consistent revenue growth. 

In addition to social media marketing, P3 Media offers a range of services, including logistics, cross-border selling, and email/SMS, that ecommerce companies may find useful. 

12. Monks (Metric Theory) - Best for Goal-Driven Paid Social Acquisition

• Website: monks.com 
• Location: New York, NY + other offices
• Core Services: Data-driven paid acquisition across Meta, TikTok, and search ads
• Rating: 4.9/5 (Clutch)

Monks (previously Metric Theory) has built a reputation for analytics-heavy paid social management. Their campaigns are structured around forecasting, testing frameworks, and performance modeling. If you are looking for rigorous reporting and data accountability, you can benefit from this model.

They have over 120 partners globally, so they can easily serve brands beyond NYC. All their paid social services are packaged as solutions, so you can run ads and sponsored content in ways that ultimately help them achieve measurable goals. These solutions include social-first expansion, influencer marketing, social amplification, and community management. 

13. Avenue Z - Best for PR-Integrated Social Campaigns

• Website: avenuez.com
• Location: 156, 5th Avenue, New York, NY, 10010, United States
• Core Services: PR + influencer + paid social integration
• Rating: 4.7/5 (Clutch)

Although Avenue Z is essentially a PR and communications agency based in New York, they’ve successfully incorporated paid social into this niche. This makes them an ideal option if you want to leverage social media platforms to get your message across or forge a strong reputation. In other words, they’re great for optics. 

The agency combines public relations, influencer engagement, and paid social amplification to create integrated visibility strategies. With the right creatives and partnerships on social platforms, they can help with authority building in a digital-first world. 

They also specialize in industries such as technology, AI, FinTech, and DTC, which are typically regulated and require precise, compliant messaging. 

14. Aumcore - Best for SEO + Paid Social

• Website: aumcore.com 
• Location: 33 Irving Pl, New York, NY 10003, United States
• Core Services: Creative content + paid media strategy
• Review Rating: 4.9/5 (Google)

Aumcore is all about creative content production paired with social advertising strategy. They mostly work with lifestyle and retail brands. Their campaigns focus on visual storytelling supported by paid distribution. As a full-service agency, they also focus heavily on organic growth for brands through SEO. 

Naturally, this agency can be a good fit if you are looking to leverage both organic and paid social media marketing. Their client list includes well-known names like Knorr, Bertolli, Bank of America, and Meridian. 

Benefits of Working with a Paid Social Agency in NYC

Social media is now a critical channel for most businesses, but even more for B2C brands, as that’s where most of their audience is. That’s why more than 77% of businesses use social media to reach customers. Many report that it increases brand awareness and revenue when executed effectively.

And in a city like New York, competition moves even faster, audiences are more sophisticated, and media costs are higher. That’s exactly why working with a paid social agency in NYC can give you a strategic advantage, not just operational support

Here’s why you should consider working with one: 

Expertise That Drives Results  in NYC Competitive Market

Partnering with a paid social agency in NYC means working with teams shaped inside one of the world’s most competitive advertising ecosystems. New York agencies manage high-budget campaigns for venture-backed startups, DTC brands, and enterprise companies that expect measurable growth. That exposure sharpens strategy, creative testing, and media buying precision.

Operating daily in this high-cost, fast-moving market keeps NYC agencies ahead of shifts across Meta, TikTok, Snapchat, and Google. Their experience managing elevated CPMs and saturated urban audiences ensures campaigns stay aligned with revenue targets and board-level performance expectations.

Saves Time and Internal Resources

Managing paid social in-house in New York can quickly consume time and internal bandwidth. Between rising media costs, constant creative testing, and platform updates, campaigns demand daily attention. 

In fact, industry surveys show social media marketers spend nearly 5 hours per week on content creation and approval cycles alone, before optimization and reporting even begin.

An NYC agency handles launch, optimization, reporting, and performance troubleshooting so your team can stay focused on product, operations, and growth strategy.

It also reduces the need to build a large in-house media team in one of the most expensive hiring markets in the country. Instead of carrying multiple senior salaries, you gain immediate access to experienced specialists without increasing operational complexity.

Precision Targeting with Better ROI

New York audiences are layered, diverse, and behaviorally complex. And reaching the right segments across boroughs, income brackets, and lifestyle groups requires more than standard demographic filters. It requires a real understanding of how urban consumers engage with ads, brands, and cultural trends.

NYC paid social agencies apply that local insight to build tighter audience clusters and exclusion frameworks that reduce wasted spend. By refining segmentation and aligning creative with specific city-based buyer signals, they improve ROAS while controlling acquisition costs.

In fact, a survey result shows that targeted ads can deliver more than 5X higher click-through rates (CTR) compared with non-targeted ads. This shows how precision drives real engagement and efficiency

Measurable Performance That Leads to Data-Driven Decisions

One of the biggest advantages of a paid social agency is reliable measurement and analytics. Expert paid social agencies track key performance indicators in real time and translate that data into strategic insights that improve results over time.

Remember that paid social media isn’t a one-and-done deal. If you see it that way, you’re going to lose money. Instead, it requires constant monitoring to ensure key cost metrics like CPC and CPA don’t go overboard and eat the entire budget without producing meaningful results. 

How Much Does a Paid Social Agency Cost in NYC?

Costs for hiring a paid social agency in New York City vary widely, largely based on the scope of services, agency size, and campaign complexity. On the lower end, basic social media management services, like content scheduling and posting, can begin at around $500–$2,000 per month, especially for small businesses or limited platforms. 

More comprehensive packages that include strategy development, content creation, community management, and paid advertising typically fall into the $2,000-$10,000+ per month range, with enterprise-level engagements pushing $15,000 or more monthly.

Hourly pricing is another common model. NYC-based agencies charge between approximately $60 and $190 per hour for experienced strategic work and campaign management, and even higher for senior experts or specialized services.

Ultimately, your investment should match your business goals: broader multi-platform campaigns with paid media and analytics support will naturally require more budget than single-channel design and posting services alone.

Emerging Trends in Paid Social Media Marketing

It’s important to understand what will be the next big thing in social media marketing and to evaluate potential agency partners through that lens. Can they help you stay up to date on new developments and push your brand forward across platforms?

According to experts, these are the biggest trends in paid social media marketing in 2026 and beyond: 

1. AI-Driven Creative Optimization

We have observed that Artificial Intelligence (AI) continues to transform paid social, with Meta, Google, Snapchat, and TikTok embedding AI into their ad suites. In fact, it’s going from bidding automation to real-time ad creation and creative optimization. 

For instance, Meta has created AI features that can generate personalized ad content and automatically optimize targeting and placement. That can lessen the creative burden during the production phase, which allows marketers to rely more on AI-assisted strategies for competitive advantage.

2. Short-Form Video Dominance

Short-form video remains the primary creative format for engagement and conversions across platforms like Instagram Reels, TikTok, and YouTube Shorts. That’s hardly a surprise given that virtually all platforms have gone all in of this format because the audience has a strong appetite for it. 

As Don Dodds, a Forbes Councils Member, explains:

“For brands, the shift toward short-form video content offers a golden opportunity to connect with audiences more directly and engagingly. Short-form video platforms allow for creative storytelling, showcasing products or services, and building brand awareness within a few seconds, reaching potential customers where they spend a significant portion of their time.”

According to industry research, 73% of marketers are prioritizing short-form video, with user-generated content increasingly integrated into paid strategies.

However, this creates the challenge of grabbing attention and prompting the audience to take action within a short period. A good video-first agency can help master this area with highly converting short-form clips. 

3. Social Search & Discovery

Social platforms are becoming search engines in their own right, particularly for younger audiences seeking product information, how-tos, and recommendations. Instead of using traditional search engines, users look for product reviews, guides, and recommendations on social platforms.

As users treat TikTok, YouTube, and Instagram as discovery tools, social advertisers must optimize for “social SEO” to improve organic and paid reach. 

4. Community-Centric Engagement

Paid social has gone from broad awareness campaigns to community-driven experiences. Loyalty, conversations, and peer interactions are becoming stronger predictors of ROI than traditional metrics like impressions. 

After all, 76% of consumers feel more loyal to brands that actively engage with comments and messages. That shows the importance of community responsiveness in paid campaigns. That’s why we’re big on UGC: it helps build community connections through tight-knit micro- and nano-influencer communities. 

5. Hyper-Personalization at Scale

With growing competition and consumer expectations, generic messaging is becoming ineffective. Trends for 2026 make it clear that hyper-personalized paid experiences are the new norm. 

Marketers need to deliver tailored creatives and offers to distinct segments in real time. This is connected to dynamic creative optimization. For that, you need deep audience data and AI-powered insights to boost conversion rates and lifetime value. 

Turn Paid Social into Predictable Growth with inBeat Agency

New York is one of the most competitive paid social markets in the world. Rising CPMs, saturated audiences, and constant platform changes demand more than basic campaign management. You need disciplined testing, high-converting creative, and a structured media strategy to win across TikTok and Meta.

Each agency on this list offers distinct strengths, from enterprise media planning to short-form video specialization. The right partner depends on your growth stage, internal capabilities, and performance expectations.

If you’re looking for an NYC-based team that combines performance creative, paid media precision, and measurable revenue focus, inBeat Agency is an ideal partner. 

Book a strategy call with us to explore how your paid social campaigns can scale more efficiently in New York’s competitive market.

FAQs

What does paid social media marketing include?

Paid social media marketing includes sponsored posts, display ads, influencer collaborations, and video campaigns on platforms like Facebook, Instagram, TikTok, and LinkedIn. It targets specific audiences using demographic, behavioral, or interest-based criteria to increase brand visibility, engagement, and conversions.

What are the top social media ads agencies in NYC?

Top social media ad agencies in NYC include inBeat Agency, We Are Social, Socialfly, NoGood, and The Social Shepherd. These agencies specialize in paid social campaigns, influencer marketing, and performance-driven content strategy tailored for brands seeking rapid growth and ROI.

Do NYC paid social agencies only focus on New York?

NYC paid social agencies do not only focus on New York. Many like inBeat serve national and international clients with global campaigns. They leverage NYC's media ecosystem and talent pool to execute broad-reaching strategies.

Does inBeat manage both organic and paid social media?

Yes, inBeat Agency manages both organic social and paid social media. We offer content creation, influencer marketing, and ad management services to help youscale your presence across platforms like TikTok, Instagram, and YouTube.

What brands has inBeat worked with?

We have worked with brands like Airbnb, Nordstrom, Dockers, Hurom, New Balance, and Disney. These partnerships highlight our experience delivering influencer and social ad campaigns for globally recognized companies.