Top 10 NYC UGC Agencies to Watch in 2026

Did you know 70% of consumers consider user-generated content (UGC) reviews before buying something? This shows the importance of UGC in modern digital marketing strategy. 

If you’re in NYC or looking to work with creators from the city, our list of UGC agencies in NYC might help. 

UGC-style ads can outperform traditional branded creatives because they feel authentic, relatable, and native to social platforms like TikTok, Instagram, and YouTube Shorts. 

However, sourcing the right creators and transforming their content into scalable, high-performing ad assets requires strategic oversight. 

That’s where experienced UGC agencies in NYC come in.

The right UGC agency helps you create content and build scalable performance systems that drive clicks, conversions, and revenue growth.

Top UGC Agencies in NYC: A Quick Comparison

Our Vetting Methodology

We picked the top UGC agencies in NYC based on a proven track record of executing successful creator partnerships and producing conversion-focused UGC for paid media campaigns. 

We also verified that each agency has a legitimate presence in New York City or New York State. This is important considering local presence can prove beneficial when it comes to enlisting social media creators. 

Then, we evaluated their core specialization: 

• Do they produce performance-driven UGC? 
• Do they integrate content directly into paid ads? 
• Do they show measurable ROI?

We also looked at UGC assets produced by agencies. We looked out for creative quality, client portfolio strength, scalability, and results. 

In NYC’s fast-moving market, particularly across industries like beauty, fashion, SaaS, and consumer goods, creative velocity and testing capability matter. Agencies that can source diverse creators, produce content quickly, and adapt to platform trends (particularly TikTok and Meta) were selected. 

How to Choose a UGC Agency in NYC?

When looking for a UGC agency in NYC, look for: 

• Specialization: Check whether they specialize in UGC and influencer marketing.  Some agencies offer UGC as an add-on, while others build their entire strategy around creator-led performance content
• Creator sourcing capabilities in NYC + other target markets: Do they have an established network of NYC-based creators? Have they executed campaigns within the city’s fast-moving consumer landscape?
• Scalability and testing velocity: Creative fatigue happens quickly in competitive markets like New York. The right agency should produce diverse variations rapidly and support structured A/B testing across paid channels.

These three considerations are the most important, aside from the usual factors such as reputation, clear communication, and brand alignment. 

Beyond agency-specific factors, one way to distinguish among agency choices is to step back and look at your objectives. 

Are you looking for content strictly for paid ads, organic social growth, or both? Are you targeting a specific platform? 

For instance, over 438k businesses in New York are on TikTok, so it may make sense to work with TikTok creators to stay competitive. 

Finally, ensure the agency understands paid media integration. Many NYC DTC brands require UGC that plugs directly into Meta and TikTok campaigns, complete with UGC usage rights, whitelisting options, and ongoing creative iteration.

10 Best UGC Agencies in NYC

Now, let’s look at the most reliable agencies specializing in UGC marketing in NYC: 

1. inBeat Agency - Best Overall for User-Generated Content and Performance Creative Testing

• Website: https://inbeat.agency/locations/new-york/ugc-agency
• Location: 90 Broad St, 2nd Floor, New York, NY 10004, United States
• Core Services: UGC production, creator sourcing, paid social integration, performance creative, influencer marketing, media buying, measurement
• Rating: 4.9/5 (Clutch)

inBeat Agency lives and breathes UGC and creator-first performance marketing. We leverage the authenticity and engagement of creators to establish brand narratives and provide reviews and experiences. But that’s not where our UGC efforts end; we also amplify reach and impact through UGC for paid media, particularly on platforms like TikTok and Meta. 

In short, we combine powerful creator content with paid social media strategies. We source, test, and scale creator videos and short-form content built for platforms like TikTok, Instagram, and YouTube, with the sole purpose of driving measurable engagement and conversions.

What sets us apart is our creator-centric approach combined with data-driven performance optimization. Our extensive network of creators allows us to find highly relevant, niche creators who fit your brand identity well. 

That’s what we’ve done for so many brands. Just see the results for yourself. 

Nielsen IQ acquired panelists in 17+ countries, showing how UGC powers cost-effective acquisition. 

New York-based Prose used micro-influencer UGC for its paid media strategy and saw 45% rise in ROAS. 

The Farmer’s Dog, another NYC brand, got high-volume UGC-based performance creatives each month. All these case studies prove we can handle scale efficiently. 

2. Socialfly - Best for Consumer-Focused UGC

• Website: socialflyny.com 
• Location: 231 W 29th St #702, New York, NY 10001, United States
• Core Services: Influencer marketing, social strategy, UGC ads, community management, paid social
• Rating: 4.5/5 (Clutch)

Socialfly is a social-first digital and influencer agency with strong expertise in social storytelling and UGC that drives organic engagement and paid performance.

Based in NYC, Socialfly combines influencer strategy with creator-driven content to help you create authentic UGC that performs on platforms like TikTok and Instagram. They take a full-service approach, from creator identification and campaign strategy to content optimization and performance tracking. That way, campaigns feel organic, and creatives stay consistent throughout. 

Socialfly has extensive experience working with DTC brands, so it can be a viable option for companies looking to work with creators with the power of persuasion. And like inBeat, they can also incorporate paid social with UGC. 

3. UGC Factory - Best for UGC Production at Scale

• Website: ugcfactory.io
• Location: Austin, TX, and New York, NY
• Core Services: UGC video ads, scripting, creator network access, AI performance insights

UGC Factory lives up to its name. It’s an agency focused on UGC marketing for DTC brands, offering high-volume, creator-centric assets for both organic and paid campaigns. They’ve been doing this for a while and have produced over 50,000 UGC ads, which have resulted in over $100 million in sales. 

The highlights of this agency are fast production, transparent pricing, and unlimited edits (just like inBeat, where we strive to ensure client satisfaction even if it takes endless editing). 

They’ve worked with brands from within NYC, but their scope is nationwide. That means NYC brands looking to branch out can find creators in other cities through UGC Factory. 

4. The Social Shepherd - Best for Brand Awareness Through UGC

• Website: thesocialshepherd.com 
• Location: 524 Broadway, New York, NY 10012, United States
• Core Services: Influencer and UGC marketing, paid social, media buying, performance creative
• Rating: 3.8 (Google)

The Social Shepherd is a multi-award-winning social agency that combines creative UGC production with performance marketing and paid media execution. With offices in NYC, they craft social content rooted in audience insight and strong strategy

Unlike inBeat, which is more about turning UGC into an ROI engine, the Social Shepherd’s UGC strategy leans more toward awareness and visibility. This can be useful for shaping brand image, particularly when expanding into new markets or dealing with a crisis. 

But their research and execution of UGC is totally data-backed. And the creator selection is super strategic. 

5. Talent Resources - Best for Influencer and Celebrity-Led UGC

• Website: talentresources.com
• Location: 29 E 10th St, New York, NY 10003, United States
• Core Services: Influencer marketing, creator partnerships, PR strategy, social content
• Rating: 5.0/5 (DesignRush)

Talent Resources is a 360° marketing agency that excels at bridging brands with creators and talent to produce compelling creator-led content, including UGC and influencer collaborations. While not UGC-only, their deep experience in influencer strategy, talent management, and cross-platform campaigns allows you to tap into creator networks that amplify authentic content and social reach.

If you’re eyeing to create content with well-known names, Talent Resources should be your choice. They’re the ones who made possible the viral Ben Affleck and Jennifer Lopez Super Bowl ad for Dunkin' Donuts. 

Their influencer and UGC services are essentially packaged into their social media management services. That allows them to create fully integrated social campaigns, and they handle everything. 

6. The Influencer Marketing Factory - Best for Data-Driven UGC and Influencer Integration

• Website: theinfluencermarketingfactory.com
• Location: New York, NY
• Core Services: Influencer campaign strategy, creator sourcing, content creation, performance tracking
• Rating: 4.2 (Clutch)

The Influencer Marketing Factory is a global influencer marketing agency that takes a data-centred approach to UGC and influencer campaigns, tailoring content for TikTok, Instagram, and YouTube.

With roots in measurable campaign design and authentic storytelling, they match brands with creators whose voices and followings align with target audiences. Then, they build campaigns optimized for both organic reach and paid amplification. Their formula has worked for brands like Unilever, Amazon, Grubhub, Hilton, and Bud Light. 

This agency follows a creator-centric approach, like inBeat, with all of its services tied to creator content. And since they’re global, you get access to creators all over the world, besides NYC, of course. 

7. Moburst - Best for UGC for Growth

• Website: www.moburst.com
• Location:  149 5th Avenue, New York, United States
• Core Services: UGC creator network, TikTok & Reels content, paid social amplification, analytics, media buying, creative strategy
• Rating: 4.9/5 (Clutch)

Moburst integrates UGC content creation into broader digital strategies, particularly for brand growth. It started off as a mobile-first marketing agency but has turned into a full-service marketing juggernaut. It now leverages a broad network of UGC creators to produce authentic brand content used on social platforms and in ad campaigns.

Their UGC offerings focus on improving engagement and lowering CPC by creating authentic, platform-native content that feeds into paid social funnels. And this approach can work great for targeted performance marketing. 

Moburst can be particularly beneficial for promoting mobile apps with creators. After all, it specializes in this vertical. The agency helps increase downloads with authentic UGC partnerships. 

8. AMP3 PR - Best for UGC + PR

• Website: https://amp3pr.com
• Location: 210 West 29th Street, New York, NY 10001
• Core Services: PR, influencer outreach, social media campaigns, digital content strategy
• Rating: 5.0/5 (Google)

AMP3 PR is a boutique NYC agency that combines traditional public relations with influencer and social media campaigns, including UGC-style partnerships. It does a lot more than that, including event promotions, runway production, and affiliate marketing. 

While PR-centric, the agency’s influencer and digital marketing services can help you integrate creator content and UGC into broader brand narratives. And it’s particularly well-suited to fashion and lifestyle brands. Their PR acumen brings in brand advocacy and reputation-building capabilities, where user content can play a critical role in creating an authentic image. 

They mostly work with high-profile creators, which means the content gets more visibility. That’s typically what brands in the fashion, beauty, and lifestyle verticals can benefit from, even if they're not necessarily looking for conversions. 

9. Fishbat Media - Best for UGC for Digital Growth

• Website: fishbat.com
• Location: 260 Madison Ave, 8th floor, New York, NY 10016, United States
• Core Services: Digital marketing, paid social, influencer marketing, UX services
• Rating: 4.8/5 (Clutch)

Fishbat Media is a full-service digital agency that supports UGC efforts as part of broader social and content campaigns. Known for strong creative strategy and execution, they integrate UGC elements into paid social, community building, and storytelling initiatives.

Their recognition on multiple agency ranking lists shows (including ours) their ability to deliver strategic digital content and creator-focused creatives that support performance goals. Unlike inBeat and some of the other agencies on this list, UGC isn’t a unique selling point of Fishbat. 

However, their expertise in paid social media makes them a viable choice for UGC that’s primarily for ads and dark posting. 

10. Amra & Elma - Best for UGC Storytelling

• Website: amraandelma.com 
• Location: 1441 Broadway, 6th floor, New York, NY 10018, United States
• Core Services: Social strategy, TikTok content, trend-driven campaigns, creator content
• Rating: 3.9/5 (Google)

Amra & Elma is a digital marketing agency that creates culturally relevant and trend-driven content for social platforms, including UGC formats that resonate with Gen Z and Millennial audiences. Their strength lies in viral storytelling and social experimentation, making them ideal for brands looking to build UGC that taps into platform trends and native engagement.

The agency's founders understand the power of creators, as they have over 2 million followers on social media. That’s why they’re good at identifying high-performing creators (mostly influencers) for brands that may be picky about who they work with. 

Some of their clients include Uber, Avon, L’Oréal, and Nestlé. It’s clear that image-conscious enterprise brands choose to work with them.

Benefits of Working with a UGC Agency in NYC

Sourcing creators across different platforms, briefing them on content needs, finalizing contracts, and editing content can be challenging. Your internal market team may not have the time or relevant expertise to handle this specific marketing strategy. 

That’s why hiring a dedicated UGC, especially in a highly competitive market like NYC, makes sense. Here’s what you get through this partnership: 

Access to Diverse Creator Talent

NYC is one of the most diverse cities in the world. It’s also home to a huge number of social media creators and influencers (around 50k according to Sprout Social). 

Partnering with a local agency gives you access to creators from diverse cultures, lifestyles, and niches, as well as their audiences. 

With UGC featuring New Yorkers, your brand can deliver hyper-targeted messaging that resonates with varied audiences.

Faster Creative Turnaround in a Competitive Market

New York brands operate in one of the fastest advertising cycles in the country. So, only a local UGC agency understands this pace and can quickly produce new creative content to combat ad fatigue, particularly in industries like beauty, fashion, and food & beverage.

Branded content can quickly feel repetitive to audiences. UGC brings a fresh take. And besides, it works better, too, as UGC gets 4X as many clicks as traditional ads. 

Working with an agency can help you accelerate creator partnerships and content production.