QSR marketing agency  for app and in-store sales

Built for brands that operate across dozens or hundreds of locations. We turn social signals into campaigns that drive consistent traffic, higher ticket size, and repeat visits.

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Hurom ad featuring a glass of fresh juice beside a performance chart showing an 8.4x ROAS.

Working with brands we love

QSR marketing services we run for multi-unit brands

LTO and promo campaigns

Most LTO campaigns lose impact before they even launch. We run rapid-turn campaigns for menu drops and seasonal promos, built to go live fast and scale consistently across every location.

Local store marketing

National campaigns break at the local level, where demand actually happens. Our team runs hyper-local paid, SEO, and listings programs that drive store traffic and delivery orders without franchisee overhead.

Paid social & video ads

QSR ads fail when they ignore how demand is affected by time and location. That’s why our team runs campaigns with food-native creative, geo-targeting, and day-parted spend mapped to trade areas.

UGC & creator content

Polished brand content underperforms in feeds built for real reactions. So we work with creators to produce content like taste tests, app walkthroughs, menu unboxings, and drive-thru POV.

App downloads & loyalty acquisition

App growth stalls when campaigns focus on installs over activation. Our team drives installs, loyalty signups, and first orders through acquisition and lifecycle programs built for repeat visits.

Franchise marketing &
co-op support

Brand consistency breaks when franchisees execute differently across locations. To keep execution aligned, our team delivers franchisee-ready campaign kits and co-op programs across every unit.

Delivery & aggregator marketing

Margins erode quickly on third-party platforms without active management. To manage this, we optimize storefronts, sponsored listings, and first-party recovery to protect profitability.

Reporting & trade-area analytics

Most reporting stops at platform metrics and misses what drives store performance. Our team tracks unit-level results, analyzes trade area overlap, and ties campaign performance to actual transactions.

How we market multi-unit restaurant brands

Step 01

Audit brand & trade areas

We audit your brand, menu, locations, and trade areas to identify where demand comes from and where it breaks. Once mapped, we define where spend and campaigns should focus first.

HelloFresh meal kit and creator content beside a metric showing a 40% increase in referral sign-ups.

Step 02

Campaign systems & creative

Once the audit is complete, we build your campaign structure and creative systems around core growth levers. Then we prepare LTO and always-on campaigns that can run across every unit.

A woman holding a bottle of wine and a cell phone.

Step 03

Launch, optimize, & scale

After launch, we run campaigns by time of day and location, then optimize based on performance at the unit level. Once patterns emerge, we scale what drives the most transactions across the system.

A HUROM juicer that is on sale for $413.

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Why QSR brands choose inBeat over traditional restaurant agencies

The inBeat model

Creative, media, and franchisee enablement run as one system
Creator-led content built for how people discover food
LTO campaign systems that launch in days, no extended timelines
Unit-level reporting tied to transactions and app activity
Senior strategists on every account

The traditional agency problem

Built on TV and OOH foundations, later adapted to digital
Creative processes designed for brand campaigns, not LTO cadence
Franchisee enablement handled as a secondary function
Reporting centered on impressions instead of traffic or ticket size
Planning cycles follow longer production timelines

Channels we run for QSR brands

Meta (Facebook + Instagram)

Full-funnel advertising across food platforms, using craveable creative, geo-targeted delivery, and app install campaigns.

TikTok

Creator-led campaigns, TikTok Shop for merch and loyalty, and native UGC designed for sharing and discovery.

YouTube

Pre-roll, Shorts, and bumper ads used for brand reach and day-parted direct response.

Google & Performance Max

Local search, branded defense, and Performance Max campaigns aligned to unit-level trade areas.

Snapchat

AR lenses and vertical video built around Gen Z behavior and key day-parts like breakfast, late-night, and snacks.

A black background with a white outline of a person.

Delivery aggregators

DoorDash, Uber Eats, and Grubhub storefront optimization, sponsored listings, and customer recovery programs.

Services that support QSR marketing

Creative strategy

Defines the concepts and hooks behind LTO and always-on campaigns, based on how food content performs.

A woman eating a bowl of food with a spoon.

Lifecycle marketing

Drives repeat visits through app, loyalty, SMS, and email programs tied to customer behavior.

Woman holding a bottled drink outdoors beside a cost-per-click metric of $0.84.

Ad testing agency

Validates creative and campaign performance before scaling across locations.

Couple kissing across a restaurant table beside a metric showing a 68% in-platform conversion rate.

Frequently Asked Questions