When you’re trying to find an agency that truly gets lifecycle marketing, you’ll notice a pattern.
Everyone throws around terms like “omnichannel,” “customer journey,” and “retention-focused,” but few actually deliver the kind of results that impact revenue long-term.
We went beyond surface-level services and looked at agencies that specialize in tying every touchpoint together with intention.
Teams that treat your users like human beings, not just segments or KPIs.
Studies reveal that even a modest 5% increase in customer retention can lead to profit growth between 25% and 95%. This is a clear sign that having a true end-to-end strategy is more important than ever.
In this article, you’ll find:
- Profiles of 12 agencies with proven expertise in lifecycle marketing
- The unique strengths that set each agency apart
- Industry focuses and client types they serve best
- Key services and tools they leverage to drive results
Scroll down, compare your options, and find a team that knows what real retention looks like.
P.S. Need a team focused only on email? Our Top Email Marketing Agencies guide covers the specialists who live and breathe subject lines.
TL;DR: Top Lifecycle Marketing Agencies
1. inBeat: inBeat is the top choice for brands that want full-funnel growth: from lifecycle campaigns to influencer marketing, UGC, paid media, and more. They’re known for scalable strategies, hands-on execution, customer relationships and content that actually performs across every channel.
2. Life Cycle Digital Marketing: Life Cycle Digital Marketing delivers integrated, data-driven campaigns that combine digital and traditional channels. They focus heavily on automation, ROI, and tailored execution for each client.
3. Lifecycle Marketing Miami: Lifecycle Marketing Miami builds marketing strategies rooted in your brand’s unique DNA. They blend digital and direct outreach, and back it all up with transparent analytics that make results easy to track.
4. The Darl: The Darl crafts retention-focused campaigns using advanced segmentation, platform expertise, and loyalty programs. By doing so, they deliver measurable improvements in repeat business and engagement.
5. Ignite Visibility: Ignite Visibility drives lifecycle performance by fusing data analysis, smart segmentation, and seamless cross-channel campaigns. This makes every customer touchpoint more personal and impactful.
What Is a Lifecycle Marketing Agency?
A lifecycle marketing agency helps you turn first-time buyers into long-term revenue. Instead of sending the same generic email to everyone, they segment your audience based on real behaviors such as abandoned carts, lapsed activity, or repeat purchases, and deliver targeted messages for each stage of the customer journey.
They create cross-channel strategies using landing pages, ads, email, SMS, and push notifications to keep your brand top-of-mind. Whether you're trying to reactivate churned users or increase average order value among loyal customers, each message is built to drive specific, measurable actions.
Their services typically include customer journey mapping, conversion-focused copywriting, modular creative design, channel-specific automation setup through platforms like Klaviyo, Braze, or Iterable, and ongoing performance analysis.
The goal is to increase customer lifetime value, shorten CAC payback time, and increase retention with data-driven campaigns that reach the right person at the right moment (without overwhelming your audience).
Once you see the full picture of their role, the real value becomes obvious, and that’s what we’ll break down next.
Benefits of Hiring a Lifecycle Marketing Agency
The real advantage of lifecycle marketing agencies lies in their ability to drive customer retention, increase revenue, and optimize every moment your customers spend with your brand:
You Improve Retention Where It Actually Matters
Retention is the metric most brands claim to care about but rarely invest in properly.
Hiring a lifecycle marketing agency ensures your customers stay engaged beyond the initial purchase.
These agencies implement strategies that foster long-term relationships, reducing churn and increasing customer loyalty.
This significant impact on profitability highlights the value of focusing on existing customers.
In fact, businesses are 60-70% more likely to make a sale to an existing customer, whereas the chance of converting a new prospect is only 5-20%.
Unlike general marketing teams, lifecycle agencies specialize in retention strategies. This ensures your brand remains top-of-mind for customers.
You Maximize Revenue Through Personalization
These agencies use customer data to create super personalized marketing messages across all kinds of channels.
Instead of blasting out one-size-fits-all content, they break their audience into smaller groups and hone the message so it actually clicks with each person’s interests and behavior.
That means no more boring, generic messaging that just gets ignored.
When the content feels like it was made just for them, people are way more likely to pay attention, and take action.
And the numbers back it up: personalized emails are expected to produce conversion rates that are six times higher than non-personalized ones, while segmentation may drive revenue growth of up to 760%.
You Reactivate Dormant Customers Effectively
Every brand has a graveyard of inactive users: people who once clicked, bought, or signed up, then ghosted.
Lifecycle agencies specialize in reactivation flows that speak directly to that segment using behavior-based triggers, not one-size-fits-all blasts.
This solves the "dead list" problem. Instead of ignoring that lost revenue or nuking your list, you get smart campaigns that pull people back into motion with relevant offers, reminders, or personalized nudges.
The data supports this claim: re-engagement campaigns can win back up to 45% of inactive subscribers when done right.
You Achieve Higher ROI with Automated Campaigns
Lifecycle agencies don’t just “set and forget” flows.
They continuously optimize automations based on real user data: testing subject lines, send times, and creative until it performs.
That kind of iteration turns simple campaigns into revenue engines.
This solves the “automation plateau” where flows get built once and gather dust.
Instead, you’re running living systems that evolve as your target audiences do, improving over time without draining your team’s bandwidth.
The figures speak for themselves: businesses see up to a 544% ROI on marketing automation investments within three years, with many recouping costs in under six months.
With the benefits in mind, let’s dive into the agencies that are leading the charge in lifecycle marketing today:
A Deep Dive into Each Top Lifecycle Marketing Agency
Let’s take a closer look at the agencies that made the cut, with the details that actually matter when you’re picking a partner:
1. inBeat
inBeat is a powerhouse when it comes to lifecycle marketing.
If you want to move customers from “just curious” to lifelong loyalists, this agency gets it done.
They craft lifecycle strategies that actually keep people engaged at every step: welcome flows, retention campaigns, and everything in between.
That said, lifecycle marketing is just one piece of what they do.
inBeat’s main claim to fame is influencer marketing. They’re social-first, laser-focused on sustainable growth, and they give you direct access to the top 2% of content creators. This way, your brand stays front and center with the right people.
Want your marketing to scale?
inBeat lines up hundreds of influencer partnerships and keeps your content stream flowing. They’re also experts in creating UGC that actually converts and gets your audience talking.
There’s more: inBeat has PPC and Google Ads dialed in, runs outreach and SEO strategies that make you show up everywhere, and builds email plus SMS campaigns that people pay attention to.
If you’re looking for an agency that covers the full marketing funnel (lifecycle included), you’ll want them on your shortlist.
inBeat showed their lifecycle marketing strength with Hurom:
inBeat helped Hurom by replacing tired discount tactics with a message centered on gut health and skin wellness.
They used strategic UGC to boost engagement across the funnel, cutting customer acquisition costs by 36%, doubling ROAS, and dropping CPA by 60%.
Industries: Food & Beverage, Beauty, Mobile App, CPG and DTC brands, Retail, eCommerce, Agencies, Fashion
Notable clients: New Balance, Deux par Deux, Linktree, Hopper, Nissan, Disney, Hurom
Key services:
- Lifecycle Marketing Services
- Digital Marketing Services
- ABM Campaigns
- Link-Building
- Email Marketing
- Paid Media
- Social Media Marketing
- UGC Creation
- TikTok and Instagram Marketing & Advertising
- Micro-Influencer and Nano-Influencer Marketing
- SEO Solutions
- Content Marketing Services
- Creative Content Production
- Brand Development
- Product Marketing
- Lead Generation
Reason to work with inBeat: Choose inBeat if you want full-funnel campaigns that turn first-time buyers into loyal customers with content that actually performs
2. Life Cycle Digital Marketing
LifeCycle Digital Marketing knows how to get your brand in front of the right people by mixing digital and traditional tactics with a heavy focus on real data.
You get the whole package: paid search, SEO, social ads, dynamic retargeting, SMS, ringless voicemails, and reputation management. All of it tied together with smart automation and reporting.
Their clients have seen website traffic surge by 103% and return on ad spend hit over 373%.
Instead of relying on broad, unfocused campaigns, they fine-tune every bid for device, location, and search behavior. That's how they help brands engage the right people and optimize their ad budgets.
Industries: Automotive, Healthcare, Real Estate, Retail, Technology
Notable clients: n/a
Key services:
- Multi-Channel Digital Marketing
- Paid Advertising & Budget Optimization
- Brand-Centric Creative Content
- Data-Driven Strategy & Analytics
- Conversion Funnel Development
- Real-Time Performance Reporting
Reason to work with LifeCycle Digital Marketing: They tailor campaigns by industry, automate the boring stuff, and consistently drive high ROAS through hyper-focused execution.
3. Lifecycle Marketing Miami
Lifecycle Marketing Miami digs deep to understand what makes your brand unique before building campaigns around it.
They combine SEO, paid ads, email, and direct mail into one seamless strategy designed for every step of the customer journey.
Their focus on a company’s “genetic code” ensures messages hit the right notes with the right people, creating authentic connections instead of noise.
They back up results with animated counter tools used by more than 900 agencies. This gives them clear visibility into campaign performance.
Clients report revenue increases exceeding 10 times after adopting their strategies:
Industries: Startups, Small to Medium-sized Businesses (SMBs), Private Investments, Mergers and Acquisitions, Initial Public Offerings (IPOs)
Notable clients: n/a
Key services:
- Marketing Strategy and Roadmap Development
- Analytics, Data Services, and Technology Integration
- Digital Media and Marketing
- Direct Marketing (Postal Mail, Email, TV Ads)
- Creative and Content Development
Reason to work with Lifecycle Marketing Miami: Their tailored campaigns connect deeply with audiences and come with tools that make success transparent and undeniable.
4. The Darl
The Darl builds retention-focused strategies that feel anything but one-size-fits-all.
They’re fluent in platforms like Klaviyo, Yotpo, and Attentive, and they know how to use them to shape customer journeys that actually lead to repeat purchases.
Their lifecycle services include targeted email and SMS flows, loyalty setups, and segmentation tactics that speak to customer behavior.
How well does this strategy work in practice?
Their work with CO2Lift led to over double the Amazon sales in just three months and nearly 2x revenue during Prime Day.
For Bonks, they lifted open rates by more than half and nudged conversions up by 15%, proving they know how to keep eyeballs and drive action.
Industries: eCommerce and Subscription Businesses, Beauty and Wellness, Luxury and Lifestyle Products
Notable clients: Bonks, CO2Lift, MBB, Infuse
Key services:
- Email Campaigns and Flows
- SMS/MMS Marketing
- Loyalty Programs and Reviews
- Segmentation and Personalization
- Omnichannel Integration
Reason to work with The Darl: Their deep platform expertise and segment-driven approach deliver clear uplifts that last.
5. Ignite Visibility
Ignite Visibility covers every stage of the client lifecycle, mixing audience analysis, segmentation, and cross-channel tactics for genuine engagement.
Their campaigns move beyond generic blasts, making each touchpoint (email, SMS, push, or in-app) feel personal and timely.
They back every move with data audits and lean on machine learning for next-level personalization that keeps results climbing.
A California-based computer brand saw new users jump by 122% year-over-year thanks to Ignite’s combined SEO and CRO push.
Meanwhile, BuyAutoParts.com picked up over 600 fresh emails and increased Facebook likes by 20% through a trivia-driven campaign.
Reason to work with: They take care of the whole journey, connecting data and channels
Industries: Automotive, Food Delivery & Logistics, Media & Entertainment, Personal Development & Coaching, Finance & Credit Services, Fitness & Wellness, Technology & SaaS
Notable clients: BuyAutoParts.com, Mission Federal Credit Union, ecwid.com, BTO Sports
Key services:
- Audience Analysis & Data Audit
- Customer Journey Mapping & Funnel Optimization
- Data-Driven Segmentation & Personalization
- Omnichannel Retargeting & Paid Media
- SEO & Digital Marketing Integration
Reason to work with Ignite Visibility: Their mix of audience data, smart content, and channel integration consistently drives performance across the full lifecycle.
6. Reload Media
Reload Media runs full-cycle marketing strategies that tie CRM audits, automation, and multi-channel execution into one tight system.
Their email and SMS work includes everything from template design and triggered campaigns to data enrichment and platform migrations. And they back it up with personalization, reporting, and compliance across the board.
For Henne, they tracked sign-up rates, subscriber behavior, and lead sources to fine-tune incentives, resulting in a 240% increase in subscribers and a 224% revenue lift.
With Superior Engineering, their Grow, Nurture, Convert method pushed a 127% revenue increase year-over-year through smart audience building, high-frequency newsletters, and tight remarketing.
Industries: Retail & eCommerce, Health & Wellness, Automotive, Home & Lifestyle, Beauty & Personal Care
Notable clients: Henne, Superior Engineering
Key services:
- Email & CRM Audits
- Personalized Campaign Strategies
- Advanced Marketing Automations
- SMS Marketing Campaigns
- Loyalty Program Development
- Customer Segmentation & Retention Analysis
Reason to work with Reload Media: They merge full-cycle execution with rigorous testing to produce clear uplifts in both audience and revenue.
7. Hawke Media
Hawke Media fuses smart automation and strong branding to keep customers engaged from the first interaction through loyalty.
Their team audits, plans, implements, and tracks each step. And they make sure that the timing and messaging always fit the moment.
Campaigns are adjusted on the fly with real-time dashboards, which helps keep results on track without sacrificing brand identity.
What kind of numbers are they putting up?
For Kitchen Craft, Hawke Media’s segmented Klaviyo automations brought in $92,860 in email revenue in just four months, delivering a 264% ROI.
Over the 2020 holiday season, their email campaigns with ZIIP Beauty resulted in $141,640 revenue, a 164% year-over-year lift.
Industries: eCommerce, Health & Wellness, Beauty & Personal Care, Fashion & Apparel, Technology
Notable clients: Kitchen Craft, ZIIP Beauty, Pop Yourself, Crocs, Getty Store
Key services:
- Email Marketing Strategy and Campaign Management
- SMS Outreach and Promotion
- Loyalty Program Development
- Customer Journey Mapping
- Data Analysis and Optimization
Reason to work with Hawke Media: Their blend of automation, ongoing optimization, and brand focus delivers reliable results for companies that want more than generic blasts.
8. Scalero
Scalero runs the full lifecycle show, from onboarding flows to retention and cross-channel automation, by combining custom email design, technical integrations, and solid data work.
Their team builds on Customer.io, Klaviyo, Braze, and more. They also use their in-house Tiramisu platform to send high-volume automated emails without sacrificing brand voice or deliverability.
For ParagraphAI, Scalero launched six automated flows and over 20 personalized emails, increasing open rates by 40% and click-throughs by 844% in just three months.
Their work with Teachers Pay Teachers, handling a platform migration and personalization overhaul, led to a 110% year-over-year lift in email-driven traffic.
Industries: Fitness & Wellness, Retail & Consumer Goods, Real Estate & Hospitality, Education & e-Learning, Publishing & Content, Technology & SaaS, B2B
Notable clients: ParagraphAI, Teachers Pay Teachers, Figma, Angi, RESY
Key services:
- Customer Journey Mapping & Audits
- Automated Flow Design & Implementation
- Behavioral Segmentation & Personalization
- Multichannel Campaign Execution (Email, SMS, Push)
- A/B Testing & Iterative Optimization
- Data Analytics & Performance Reporting
Reason to work with Scalero: Their blend of custom tech and design delivers big uplifts while maintaining brand integrity at scale.
9. Andzen
Andzen crafts tailored customer journeys for eCommerce brands through email marketing, SMS campaigns, loyalty programs and marketing automation.
As the first Klaviyo Elite Master Partner in APAC and fifth worldwide, they pair deep platform knowledge with hands-on strategy.
SilverChef saw a 94% increase in revenue from marketing leads and a 42% rise in lead quantity after Andzen’s automated email campaigns.
Eco Modern Essentials enjoyed a 10x jump in sign-ups and an 8x return on investment within eight months thanks to personalized nurture flows and subscription box tactics.
Industries: Fashion & Apparel, Health & Wellness, Consumer Electronics, Food & Beverage, Home & Lifestyle, Fitness Equipment
Notable clients: SilverChef, Eco Modern Essentials, Vendula London, Orbitkey
Key services:
- Customer Journey Strategy & Consulting
- Email & SMS Marketing Automation
- Loyalty Program Development & Integration
- Behavioral Segmentation & Personalization
- Data Capture & Platform Integration
- Performance Testing & Optimization
- Lifecycle Marketing Automation
Reason to work with Andzen: Their personalized, automation-led approach brings real results for eCommerce brands ready to step up their lifecycle marketing.
10. NEWaukee
NEWaukee turns one-time buyers into loyal advocates by weaving email, SMS, web and mobile into seamless brand experiences.
They layer in audience segmentation, personalized content and data metrics to craft loyalty programs, referral systems, ambassador initiatives and memberships that deepen audience connections.
Their work with Tsunami Express Car Wash generated a 165% year-over-year increase in membership conversions and lifted first-time retail visitors by 64.7%. They did this through website enhancements, media buys, brand campaigns, and strategized lifecycle campaigns.
Industries: Retail & Consumer Services, Financial Services, Automotive, Community & Non-Profit Organizations
Notable clients: Tsunami Express Car Wash, One MKE, Davidson Park, Discover Wauwatosa
Key services:
- Cross-Channel Engagement (Email, SMS, Web, Mobile)
- Customer Segmentation & Personalization
- Loyalty & Referral Program Development
- Brand Ambassador Program Implementation
- Data Analysis & Campaign Optimization
Reason to work with NEWaukee: They connect the dots between brand experience and lifecycle retention, delivering steady results across channels.
11. Grohaus
Grohaus delivers tailored lifecycle strategies across email, SMS, push, and in-app, with a focus on lead conversion and retention through hands-on consulting.
From CRM platform selection to campaign audits and user segmentation, they guide both early-stage and established teams with precision.
They also handle production (HTML templates, custom in-app messaging) across platforms like Braze, Customer.io, Hubspot, Iterable, and Klaviyo.
With Serve Club, they rolled out 30+ lifecycle campaign ideas in four weeks and helped the pre-seed startup integrate CRM without friction.
For Fig.1 Beauty, their updated repurchase reminders led to a 78% lift in customer lifetime value.
Industries: Gaming, Audio & Entertainment, Health & Wellness, B2B SaaS, eCommerce
Notable clients: Serve Club, Fig.1 Beauty, Two Chairs, Spotify
Key services:
- CRM Platform Comparison & Selection
- Lifecycle Program Audits & Recommendations
- Campaign Reporting, Dashboarding & Analysis
- Email Deliverability Audit & Recommendations
- User/Customer Segmentation & Behavioral Analysis
- CRM Platform Migrations & Implementations
Reason to work with Grohaus: They move quickly, adapt to your stack, and deliver strategies that directly improve retention and LTV.
12. Matterra
Matterra runs lifecycle marketing with a boutique, purpose-first style built for climate-tech and mission-driven brands.
They handle everything: campaign execution, creative assets, scheduling, and ongoing reporting, plus bi-weekly 1:1 check-ins and Slack support to keep things nimble and responsive.
Clients get full access to reporting dashboards, so you always see revenue, database growth, and automation in real time.
Their ethos is:
“Ethically-sourced and 100% nonsense-free. When you work with us, you get the truth.”
That direct style shows up in both the way they work and the fact that they offer discounted packages for climate-tech founders.
Industries: Climate Technology, Sustainable Fashion, Renewable Energy, Circular Economy, Zero Waste Initiatives, Environmental, Social, and Governance (ESG)
Notable clients: InPlanet, Ecosia, INKA, Abound
Key services:
- Lifecycle Marketing Strategy Sessions
- Comprehensive Audits of Email, SMS, Push, and In-App Messaging
- Creation and Execution of Multi-Channel Campaigns
- Customer Journey Mapping and Segmentation
- Data Analysis and Reporting Dashboards
- Ongoing Support via Bi-Weekly Meetings and Slack
Reason to work with Matterra: They combine clean execution with real-time transparency and a mission-first mindset that supports sustainable brands.
Tips for Choosing the Ideal Lifecycle Marketing Partner
These four criteria will separate the true lifecycle experts from the teams that only scratch the surface:
Focus on Industry Experience Before Signing Anything
It’s easy to be wowed by slick case studies, but you want an agency that’s worked with businesses like yours and actually understands your market and customer experiences.
Ask for examples of lifecycle strategies tailored to your industry or product type. See if they can talk in detail about past wins with companies in your space, especially how they’ve increased customer engagement and improved conversion rates.
Sample question: “Can you walk me through a campaign you ran for a brand similar to ours?”
Relevant experience saves you from expensive trial and error, and it gives you a shortcut to proven results.
In fact, specialized agencies deliver 5-10x higher ROI compared to generalist firms by applying deep industry knowledge and highly focused marketing strategies.
A good agency will never dodge specifics when you push on this.
Check Their Data and Analytics Capabilities
Ask how they segment audiences and what kind of performance data they track weekly.
If their reporting sounds like a Google Sheet from 2014 or they throw vague terms like “better engagement” at you, keep moving.
Strong lifecycle partners pull metrics like open rate deltas, SMS marketing response curves, and revenue per recipient, then use those data-driven insights to adjust campaigns in real-time.
No surprise that over 70% of marketers now rely on data analytics to steer decisions.
The right agency will show you how they test hypotheses and make decisions based on actual customer behavior.
Bonus points if they share past dashboards or testing cadences.
Ask Your Agency How They’re Using AI
Anyone can say they “leverage Klaviyo” or “plug into Zapier”, but that means nothing unless they show how they use those tools to move faster and smarter.
Ask which parts of their workflow are automated and which still require human input, and why.
You should also dig into how they use AI, as AI-driven segmentation delivers 26% better targeting and 32% more conversions.
A solid partner will walk you through their stack and show how it helps them enhance customer relationships and sharpen results without compromising personalization.
If their tech sounds impressive but they can't explain how it drives performance, that’s your sign to pass.
Demand Clear Transparency in Reporting and Communication
A good agency won’t just hand you a 45-page deck after launch and disappear.
Ask what their check-in rhythm looks like and who exactly handles strategy versus execution.
They should walk you through what’s working, what’s lagging, and what’s getting tested next, without waiting for you to ask.
Only 30% of brand-agency partnerships are viewed as transparent, so don’t assume you’ll get full visibility by default.
You should also get clear on access: will you see live dashboards, channel data, segmentation logic?
If you hear “you’ll get the monthly report,” dig deeper.
Remember: this isn’t a set-it-and-forget-it project, you need someone who shows their work.
Wrapping Up
You’ve got 12 agencies in front of you. Each one built for lifecycle, each one doing real work across retention, reactivation, and customer growth.
Bringing in the right agency means fewer missed opportunities, cleaner segmentation, tighter messaging, and more revenue from users you already paid to acquire.
This is how brands scale without pouring more into paid. You get longer LTV, higher response rates, and fewer gaps in your funnel.
If you're looking for a proven partner, inBeat should be on your radar. They bring execution speed, cross-channel depth, and retention strategies that don’t rely on discount spam. Their lifecycle work is built around outcomes: more returning customers, higher order frequency, and revenue that compounds quarter over quarter.
You’ve got a clean shortlist, and every agency here is capable. Choose based on what matters most to your team right now, and move forward with a partner that drives actual results.
P.S. If getting more qualified users is next on your list, our Top User Acquisition Agencies guide has you covered. It’s the perfect next step before you double down on the lifecycle.
Frequently Asked Questions
How much does social lifecycle marketing cost?
Most agencies charge between $4K-$15K/month depending on channels, scope, and complexity. If you’re layering email, SMS, and paid, expect the higher end. Project-based work starts lower, but the long-term impact usually comes from monthly retainers. Always ask what’s included: strategy, creative, testing, reporting. Every part matters.
Why should you hire a lifecycle marketing agency?
Because your internal team probably isn’t managing retention, reactivation, and customer experience at scale. A good agency builds flows that convert repeatedly, not just once. You get targeted campaigns across the full customer journey without duct-taping five tools together. It’s how you turn user growth into real revenue.
What’s the difference between a marketing agency and a lifecycle marketing agency?
A marketing agency gets attention. A lifecycle marketing agency keeps it and turns it into repeat purchases. The difference is in ownership of post-acquisition strategy: onboarding, retention, reactivation, upsells. Lifecycle teams focus on building systems that extend LTV rather than merely driving top-of-funnel traffic.
Are lifecycle marketing agencies worth it?
Yes, if you care about repeat customers, retention metrics, and squeezing more out of what you already paid to acquire. Lifecycle work drives ROI that compounds over time, especially if your CAC is rising. You stop losing people mid-funnel and start building momentum. The cost is justified when your LTV starts climbing.
How do I choose the best lifecycle marketing agency?
Pick one that’s already worked in your space and shows proof beyond vibes. Ask for dashboards, flows, and channel-specific performance. If you want a team that combines lifecycle, paid, and creative without making it messy, inBeat’s the move. They run lean, test fast, and get retention wins without dragging it out.
