Nadiia Shevelieva

Nadiia leads marketing at inBeat Agency, where she works across content strategy, positioning, demand generation, and the connection between marketing and sales. She uses insights from real customer conversations and campaign performance to improve service messaging, case studies, content, and the wider customer journey. Before inBeat, Nadiia held marketing leadership roles at SaaS companies including Trust and Crowdy.ai. Her work has covered buyer persona development, customer journey strategy, lead generation, product marketing, social proof, conversion optimization, and content designed to move prospects through different stages of the funnel. Across her career, Nadiia has focused on understanding why customers buy, what prevents them from converting, and how marketing teams can use those insights to create clearer messaging and stronger acquisition systems. She has also written extensively about digital marketing, Google Ads, customer testimonials, social proof, SEO, lead generation, and conversion strategy.