Maria Cagliyangil

Maria leads influencer marketing at inBeat. She has built influencer programs from scratch for EdTech, TravelTech and GenAI brands, run campaigns across Europe, the US, LatAm and the CIS, and hired the teams to deliver them. She screens creators on audience authenticity and comment quality rather than follower count, and prices campaigns on reach and real performance rather than tier. In a previous role she cut cost per acquisition by 70% by repurposing creator content into paid ads. Based in Türkiye.