American Dairy came to us with a need to create relatable content on TikTok to promote the #Gotmilk challenge.
– Influencer sourcing
– Creative direction
– Content distribution
American Dairy wanted to build awareness amongst a Gen Z demographic, a generation notoriously untrusting of traditional advertising. Additionally, they wanted to maximize brand reach while ensuring brand safety.
Appeal to Generation Z through young opinion leaders.
Increase awareness of the #Gotmilk challenge across the North-East of the US.
20+ young athletes and artists with a strong local following participated in the #Gotmilk challenge, generating over 10,000 likes and comments and 250,000 unique views.
Start your influencer campaign today.
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